Global Strategy

by Peng,Mike W.

• ISBN13: 9780324590999
• ISBN10: 0324590997
• Edition: 2nd
• Format: Hardcover
• Copyright: 2008-10-17
• Publisher: South-Western College Pub

Summary

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Second Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Second Edition, helps you prepare for your exams and for your next job.

Table of Contents

Foundations Of Global Strategy

Strategy Around the Globe

Industry Competition

Resources and Capabilities

Institutions, Cultures, and Ethics

Business -Level Strategies

Foreign Market Entries

The Entrepreneurial Firm

Strategic Alliances and Networks

Global Competitive Dynamics

Corporate -Level Sttrategies

Diversifications and Acquisitions

Multinational Strategies, Structures, and Learning

Corporate Governance

Corporate Social Responsibility

Integrative Cases

AGRANA: From a Local Supplier to a Global Player

Bookoff, Amazon, and the Japanese Bookselling Industry

Mattel and the Toy Recalls

Not a Toy Problem: How Chinese Toymakers Respond to Recalls

Unilever's Fair & Lovely Whitening Cream: Doing Well But Not Doing Good

Competition in the Chinese Automobile Industry

Pizza Patron Eyes Mexico

Pearl River Piano Group's International Strategy

Is A Diamond (Cartel) Forever?

Sunflower Company: Adapting to Changing Market Conditions

Corporate Strategy at Cardinal Health

3i Group's Private Equity Investment in China's Little Sheep

Have You Offset Your Own Carbon Emissions?

Building a Better Rat Trap for the Irula in Rural India

Table of Contents provided by Publisher. All Rights Reserved.