Globalization and the Chinese Retailing Revolution

by Zhen

• ISBN13: 9781843342793
• ISBN10: 1843342790
• Format: Hardcover
• Copyright: 2007-02-28
• Publisher: Elsevier Science

Summary

This book is about the globalization of retailing and the opening-up of Chinese retailing, which serves 1.3 billion consumers and is developing with high economic growth rates. The book examines: the revolution happening in the Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry (particularly by China's entry to the World Trade Organisation (WTO)); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.

Table of Contents

New trends in the world retail industry	p. 3
The characteristics of successful retailer model	p. 19
Case study : the internationalization of WalMart	p. 37
The history of Chinese retailing	p. 67
The opening-up of Chinese retailing	p. 79
The real face of Chinese retailing	p. 89
Chinese consumer revolutions	p. 107
Entering the world's largest emerging market	p. 115
The success and failure of global retailers in China	p. 127
Chinese retailers' behavior	p. 165
Competition between foreign and Chinese retailers in China	p. 209
WTO : a great opportunity to fail or succeed?	p. 221
Conclusions	p. 241
Some conditions for retail JVs	p. 267
Top 10 Chinese chain store operators in 2005	p. 269
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