The Global-Local Interface and Hybridity Exploring Language and Identity

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  • Format: Hardcover
  • Copyright: 2013-12-02
  • Publisher: Multilingual Matters
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The chapters in this volume seek to bring hybrid language practices to the center of discussions about English as a global language. They demonstrate how local linguistic resources and practices are involved in the refashioning of identities in a variety of cross-cultural and geographical contexts, and illustrate hybridity as an enactment of resistance and creativity. Drawing on a variety of disciplines and ideological perspectives, the authors use contexts as diverse as social media, Bollywood films, workplaces and kindergartens to explore the ways in which English has become a part of localities and social relations in ways that are of significant sociolinguistic interest in understanding the dynamics of mobile cultures and transcultural flows.

Author Biography

Rani Rubdy is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on World Englishes, including Language as Commodity: Global Structures, Local Marketplaces (2008, edited with Peter Tan) and English in the World: Global Rules, Global Roles (2006, edited with Mario Saraceni).Lubna Alsagoff is an Associate Professor of English Language and Literature at Nanyang Technological University, Singapore. She has published widely on Singapore English and language and identity, including Principles and Practices for Teaching English as an International Language (2012, edited with Sandra Lee McKay, Guangwei Hu and Willy Renandya). Both authors are co-editors with Lawrence Jun Zhang of the volume Asian Englishes: Changing Perspectives in a Globalised World (2011).

Table of Contents


1. Rani Rubdy and Lubna Alsagoff: The Cultural Dynamics of Globalization: Problematizing Hybridity

Part I: Interrogating the Canon

2. Christina Higgins: When Scapes Collide: Reterritorializing English in East Africa

3. Rani Rubdy: Hybridity in the Linguistic Landscape: Democratizing English in India

4. Beatriz P. Lorente and T. Ruanni F. Tupas: (Un)Emancipatory Hybridity: Selling English in an Unequal World

5. Emi Otsuji and Alastair Pennycook: Unremarkable Hybridities and Metrolingual Practices

6. Ofelia García: Countering the Dual: Transglossia, Dynamic Bilingualism and Translanguaging in Education

Part II: Hybridized Discourses of Identity in the Media

7. Rakesh Mohan Bhatt: Reading Gender in Indian English Newspapers: Global, Local, or Liminal?

8. Elizabeth Martin: Linguistic and Cultural Hybridity in French Web Advertising

9. Anjali Gera Roy: What's Punjabi Doing in an English Film? Bollywood's New Transnational Tribes

10. Jamie Shinhee Lee: Hybridizing Medialect and Entertaining TV: Changing Korean Reality

Part III: Multilingual Diaspora and the Internet

11. Mario Saraceni: The Language of Malaysian and Indonesian Users of Social Networks: Practice vs. System

12. Tope Omoniyi: Constructing Local and Global in the E-Borderland

13. Vincent B Y Ooi and Peter K W Tan: Facebook, Linguistic Identity and Hybridity in Singapore Part IV: Performing Hybrid Cultural Identities

14. Laurel D. Kamada: Contested and Celebrated Glocal Hybrid Identities of Mixed-Ethnic Girls in Japan

15. Lubna Alsagoff: Singlish and Hybridity: The Dialogic of Outer-Circle Teacher Identities

16. Corazon D. Villareal: Enacting Hybridity in the Philippine Diaspora

17. Rani Rubdy and Lubna Alsagoff: Reframing the Global-Local Dialectic and Hybridized Textual Practices

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