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List of Figures | |
Introduction | p. 1 |
The Hegemony of English and Determinants of Borrowing from Its Vocabulary | p. 4 |
Icelandic: Phonosemantic Matching | p. 19 |
French: Tradition versus Innovation as Reflected in English Borrowings | p. 44 |
Dutch: Is It Threatened by English? | p. 68 |
Hungarian: Trends and Determinants of English Borrowing in a Market Economy Newcomer | p. 82 |
Russian: From Socialist Realism to Reality Show | p. 98 |
Hebrew: Borrowing Ideology and Pragmatic Aspects in a Modern(ised) Language | p. 121 |
Colloquial Arabic (in Israel): The Case of English Loan Words in a Minority Language with Diglossia | p. 145 |
Amharic: Political and Social Effects on English Loan Words | p. 164 |
Farsi: The Modernisation Process and the Advent of English | p. 187 |
Indian Languages: Hidden English in Texts and Society | p. 208 |
Chinese in Taiwan: Cooking a Linguistic Chop Suey and Embracing English | p. 22ä |
Japanese: The Dialectic Relationships Between 'Westerness' and 'Japaneseness' as Reflected in English Loan Words | p. 25ä |
Conclusion: Features of Borrowing from English in 12 Languages | p. 27ä |
Bibliography | p. 29ä |
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