Go It Alone The Streetwise Secrets of Self Employment

by Burch, Geoffrey

• ISBN13: 9781841124704
• ISBN10: 1841124702
• Edition: 1st
• Format: Paperback
• Copyright: 2003-03-28
• Publisher: Capstone

Summary

In this completely updated and revised edition, Go it Alone! provides essential information for anyone who wants to get out of the rat race and work as a free agent, or start their own business. From the ins and outs of writing a business plan, to how to win customer loyalty Geoff Burch in his usual provocative and anecdotal style gives the common sense advice we've been waiting for. Along with Geoff's missives and anecdotes, he provides excercises and a resource directory. All of which make great reading and inspiration for anyone to Go it Alone! Readership: budding entrepreneurs or those wanting to find out how to become a free agent.

Author Biography

<B>Geoff Burch</B> is the bad boy of business. His speeches around the world never fail to provoke weak-minded management and inspire change leaders. His credentials are impressive having worked with numerous blue chip companies to present, motivate, and train. He is the author of the best-selling <I>Writing on the Wall</I> and <I>Resistance is Useless</I>.

Table of Contents

Introduction.

Look Before You Leap - The Philosophy Bit.

On Your Own: Now What?

Money Troubles.

Swimming with the Sharks.

The Money Spinners.

Now Ask Someone to Buy Something.

How Can You Sell Them Anything if You Can't Get to See Them?

OK, So Now You're In, Then What?

Questions, Questions, Questions.

Customers - Who Needs Them?

Marketing.

Epilogue: The Zen of Going-It-Alone.

Further Reading.

Index.