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9781841123165

Going Global Enterprise 02.02

by
  • ISBN13:

    9781841123165

  • ISBN10:

    1841123161

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2002-04-03
  • Publisher: Capstone
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Supplemental Materials

What is included with this book?

Summary

Fast track route to mastering globalization and successfully managing global expansion Covers the key areas of global operations and globalization, from understanding cultural differences and global consumers to being global but acting local and understanding the social implications of globalization Examples and lessons from some of the world's most successful businesses, including Amazon.com, Boeing, P& O and Sony and ideas from the smartest thinkers, including Anthony Giddens, Noreena Herz, Naomi Klein, David Korten, Richard Lewis, Michael Porter, Fons Trompenaars and George Yip. Includes a glossary of key concepts and a comprehensive resources guide

Author Biography

ROGER CARTWRIGHT is a consultant and author specializing in organizational behaviour, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India.

Table of Contents

Introduction to ExpressExec v
Introduction to Going Global
1(4)
What is Going Global?
5(8)
The Evolution of Going Global
13(14)
Implications of the Internet for Going Global: What Can the Internet Offer?
27(8)
The Issue of Globalization
35(10)
The State of the Art of Going Global
45(14)
Going Global Success Stories
59(20)
Key Concepts and Thinkers
79(10)
Resources for Going Global
89(10)
Ten Steps to Assist Going Global
99(6)
Frequently Asked Questions (FAQs) 105(4)
Index 109

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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