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-- Chronicles baseball's loss of its fans' hearts and minds to football
-- Answers questions about how the game needs to change
Baseball used to be played everywhere in America. It was a game played from coast to coast by almost everyone, from factory workers to ivory-tower intellectuals. Any immigrant hoping to become a true American would learn how to play baseball. Its rise to the status of national pastime was a uniquely American story of a game growing up with a country, with the 1950s heralded as the game's golden age. Today, however, less than a third of television viewers watch the World Series than tuned in to see the lowest-rated Super Bowl of the last ten years.
Going, Going... Gone? digs deep to explain how myriad factors -- competitive imbalance, owner greed, and a lack of vision for baseball's future as an industry -- contributed to the sport's decline. It explores baseball's checkered past and how those who run the national pastime squandered its dominant position am
