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9788415115113

Good Business! : La deliciosa historia de la Compania General del Desayuno

by Unknown
  • ISBN13:

    9788415115113

  • ISBN10:

    8415115113

  • Format: Trade Paper
  • Copyright: 2012-08-01
  • Publisher: Plataforma Editorial S L

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Summary

Good Business! es la forma más sencilla de entender por qué las empresas responsables no sólo son mejores y venden más, sino que también ayudan a mejorar nuestra sociedad y nuestro mundo. Oriol Renart nos hace descubrir, a través de los ojos de Luis, un joven becario muy curioso recién llegado a la redacción de un periódico, la importancia de la responsabilidad en la empresa de hoy, plasmada en la Compañía General del Desayuno. Poco a poco iremos conociendo cómo la responsabilidad llega a todas las dimensiones de la empresa y a su entorno Todo ello a través de una historia llena de ilusión, optimismo, pasión, generosidad y, sobre todo, responsabilidad. Good Business! es el libro de los líderes empresariales y responsables del futuro.

Author Biography

Oriol Renart is a social entrepreneur and an academic contributor to ESADE business school in Barcelona. He is the founder of AlterCompany, an innovative business that pursues social profit, and he has collaborated on projects for organizations including Ben & Jerry's, Nestlé, Nike, Pepsico, and Unilever.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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