Good Business : Your World Needs You

by Hilton, Steve

• ISBN13: 9781587991615
• ISBN10: 1587991616
• Edition: 2nd
• Format: Paperback
• Copyright: 2005-01-21
• Publisher: Texere

Summary

If you want to stop an eight year old boy from smoking - who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boy’s parents are buying him a Christmas gift, which will they chose? Sports shoes from the company that only promotes its brand? Or shoes from the company that also uses its brand to promote anti-smoking? In Good Business, the authors argue that in the 21st century, the successful companies will be those that use their power and influence to work for social progress. And they’ll do it because making the world a better place will also be the best way to make money.

Table of Contents

Introduction	ix
Orthodoxy	1	(22)
Why is capitalism a dirty word?
Why is big business so unpopular?
Is it as bad as the critics make out?
Or could there be another side to the story?
Heresy	23	(30)
The story that's rarely told: why globalization makes the poor richer
How corporations are good for human rights
The best way to end sweatshops and child labor
The good news about global brands
The reasons we should all love profit
The myth of corporate power
Responsibility	53	(52)
How the corporations are responding to their critics: cynical cover-up or sincere conversion?
Why business should be socially responsible -- the doctrine of corporate social responsibility explained
Leadership	105	(20)
Why social responsibility is not enough
We need corporate social leadership
Anatomy	125	(68)
How corporate components can have a dual purpose -- social as well as commercial
How brands can work for social change
Eight ways for business to make the world a better place
Possibility	193	(38)
Imagine what business could do: four utopian tales
Unity	231	(8)
Why everyone should work with business and how all of us can change the world
``Risks''	239	(2)
Acknolwedgements	241	(2)
Notes	243	(8)
Index	251	(5)
About Texere	256