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9780787976071

Good Luck Creating the Conditions for Success in Life and Business

by ; ;
  • ISBN13:

    9780787976071

  • ISBN10:

    0787976075

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2004-08-24
  • Publisher: Jossey-Bass

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Supplemental Materials

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Summary

Good Luck is a whimsical fable that teaches a valuable lesson: good luck doesn't just come your wayit's up to you to create the conditions to bring yourself good luck. Written by Alex Rovira and Fernando Trias de Bestwo leading marketing consultantsthis simple tale is universally applicable and uniquely inspirational. Good Luck tells the touching story of two old men, Max and Jim, who meet by chance in Central Park fifty years after they last saw each other as children. Max achieved great success in life; Jim sadly did not. The secret to Max's success lies in a story his grandfather told him long ago. This story within a story has a tone reminiscent of the classic The Alchemist and shows how to seize opportunity and achieve success in life. In a surprise ending, Good Luck comes full circle, offering the reader inspiration, instruction, and an engaging tale.

Author Biography

Alex Rovira heads the qualitative division of marketing consulting firm Salvetti &amp; Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer. <BR> Fernando Tr&iacute;as de Bes cofounded and directs Salvetti &amp; Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.<BR> They are professors at ESADE, one of Spain&#146;s most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestl&eacute;, Oxfam, Paramount, Pepsi, Sony, and Universal.

Table of Contents

The Encounter
1(18)
The Legend of the Magic Clover
19(98)
Finding Good Luck Again
117(8)
Some People Who Agree with Us
125(6)
Decalogue, Moral of the Story, and New Origins of Good Luck
131(8)
Acknowledgments 139(4)
The Authors 143

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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