Google Business Solutions All-in-One For Dummies^®

by Bud E. Smith (London, England); Ryan C. Williams

• ISBN13: 9780470386873
• ISBN10: 0470386878
• Format: Paperback
• Copyright: 2009-05-01
• Publisher: For Dummies

Summary

Targets owners of small-to-medium-sized businesses, who may be unaware of all the free business tools Google offers; these people wear many hats and are eager for straightforward information that helps them improve their profit margin Packed with examples of Fortune 500 companies, such as Proctor & Gamble, as well as smaller organizations that are using Google Business Solutions to gain immediate impact Shows readers how to use AdWords, AdSense, Analytics, Apps, Blogger, Checkout, Webmaster Central, and Search Appliance to maximize their business solutions This one-volume library includes eight minibooks covering Webmaster and Google Pages; search engine optimization; Google Analytics; Gmail, Google Talk, and Blogger; Google Docs, Google Spreadsheets, and Google Calendar; AdWords and AdSense; Google Gadgets and Open Social; and Google Postini

Author Biography

Bud E. Smith is a veteran technical writer. He is the author of all editions of Creating Web Pages For Dummies as well as books on AutoCAD, Web marketing, and Web graphics. Ryan Williams, a technical writer and digital media producer, is also the author of MySpace For Dummies and other books.

Table of Contents

Introduction

Google Apps

Getting Started with Google Apps

Making Gmail Work for Your Business

Be More Productive with Google Calendar

Collaborating with Google Docs

Sharing Information with Google Sites

Creating Your Corporate Start Page

Google Search Tools for Business

A Smart Tour of Google Search

How Google Search Works

Understanding How Your Customers Use Google

Search Engine Optimization Basics

Adding Google Search to Your Site

Highlighting Your Business

Standing Out on Google Maps

Listing in Google Maps Local Business Center

Attracting Customers with Google Coupons

Showcasing Your Stuff with Google Base

Feeding Your Products to Google Product Search

Creating a Web Site with Google Sites

Domain Names for Existing Businesses

Domain Names for New Companies and More

Buying a Domain Name

A Tour of Google Sites

Creating a Search-Friendly Site

Creating a Google Site

Editing a Google Site

Google Tools for Your Site

Adding Google Documents to Your Web Site

Adding Google Media to Your Web Site

Adding Google Gadgets to Your Web Site

E-Commerce with Google Checkout

Adding a Blog with Blogger

Google Ads and Analytics

Introducing Google Ads

Creating Your First Google Ads

Selling More with Google Analysis Tools

Maximizing Your Site and Your AdWords Ads

Securing Business Information

Is Security Really That Important?

Securing E-Mail

Avoiding Web and IM Security Risks

Getting Noticed with Gadgets

Introduction to Google Gadgets

Creating Your First Google Gadgets

Creating Applications for Social Networks

Google Chrome and Gears

Going Mobile with Google

Index

Table of Contents provided by Publisher. All Rights Reserved.