The Google Guys

by Brandt, Richard L.

• ISBN13: 9781591844129
• ISBN10: 1591844126
• Edition: Reprint
• Format: Paperback
• Copyright: 2011-06-28
• Publisher: Portfolio

Summary

How much do you really know about Google's founders, Larry Page and Sergey Brin? The Google Guysskips past the general Google story and focuses on what really drives the company's founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs. Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together, almost like complementary halves of a single brain. Through interviews with current and former employees, competitors, partners, and senior Google management, plus conversations with the founders themselves, Brandt demystifies the company while clarifying a number of misconceptions.

Table of Contents

Acknowledgments	p. vii
Introduction: The World's Librarians	p. 1
Arbiters of Cyberspace	p. 19
Accidental Entrepreneurs	p. 37
Controlled Chaos	p. 52
Larry and Sergey's Corporate Vision	p. 69
Advertising for the Masses	p. 89
A Heartbreaking IPO of Staggering Genius	p. 112
The China Syndrome: Google as Big Brother	p. 126
What About Privacy?	p. 144
The Ruthless Librarians	p. 156
The Google Cloud	p. 172
Google, the Telephone Company?	p. 198
Thinking Beyond Search: The World's Problems, Real and Fanciful	p. 214
Afterword to the Paperback Edition Google: The New Microsoft	p. 229
Notes	p. 239
Index	p. 245
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