Google+ Marketing for Dummies

Summary

Google+ Marketing For Dummies will give marketers an overview of everything they need to know about features and tools available through Google+, and then will help them create their marketing strategy with specific techniques for promoting events, launching products, and providing customer service. The book will cover how to: Sign up for your account and set up your brand profile Use Circles, craft targeted messages for the Stream, and add multimedia features to your posts Discover content and the value of the +1 button Be mindful of SEO so that your Google+ brand page can be found Use Google+ to launch a product or promote an event

Author Biography

Jesse Stay is a social media technologist, consultant, and developer. Entrepreneur Magazine and Mashable have listed him among the 10 entrepreneurs and 20 developers to follow on Twitter. Jesse is the author of Facebook Application Development For Dummies and Google+ For Dummies, Portable Edition.

Introduction 1

Part I: Seeing How Google+ Benefits Marketers 7

Chapter 1: A Marketer’s Overview 9

Chapter 2: Getting Started with Google+ 25

Chapter 3: Discovering the “Plus” in Google+ 47

Chapter 4: Embracing the “Google” in Google+ 67

Part II: Fishing Where the Fish Are 83

Chapter 5: Outlining Your Strategy and Your Audience 85

Chapter 6: Building Your Google+ Page Presence and Profile 103

Chapter 7: Building a Search Strategy 125

Chapter 8: Focusing on Real People and Relationships 145

Chapter 9: Utilizing Hangouts to Share Your Brand 157

Part III: Going from Fisher to Fish-Farmer 181

Chapter 10: Advertising with Social Ads 183

Chapter 11: Building Relationships Through Google CRM 199

Chapter 12: Building Website Authority 219

Part IV: Taking Google+ Further 239

Chapter 13: Measuring Google+ Activity 241

Chapter 14: Building Apps on Google+ 257

Part V: The Part of Tens 269

Chapter 15: Ten Ways to Add Value to Your Website Using Google+ 271

Chapter 16: Ten Good Google+ Business Practices281

Chapter 17: Ten Rules for Small-Business Success with Google+ 293

Index 303

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.