Government in America People, Politics, and Policy, Brief Study Edition with MyPoliSciLab with eText -- Access Card Package

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  • Edition: 11th
  • Format: Package
  • Copyright: 2010-12-23
  • Publisher: Pearson
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This package contains the following components: -0205698859: MyPoliSciLab with Pearson eText -0205826083: Government in America: People, Politics, and Policy, Brief Study Edition

Table of Contents

Prefacep. xi
Foundations of Strategic Marketing Managementp. 1
A Sample Marketing Planp. 17
Financial Aspects of Marketing Managementp. 33
Marketing Decision Making and Case Analysisp. 51
Opportunity Analysis and Market Targetingp. 63
Quetzal Collections, Inc.p. 73
Jones - Blair Companyp. 76
Tyler Pet Foods, Inc.p. 86
Curtis Automotive Hoist: Market Opportunities in the European Unionp. 97
Frito-Lay's Dipsp. 107
South Delaware Coors, Inc.p. 119
Product and Service Strategy and Brand Managementp. 129
Zoecon Corporation: Insect Growth Regulatorsp. 142
Ms-Tique Corporationp. 153
Manor Memorial Hospital: Downtown Health Clinicp. 161
Procter and Gamble, Inc.: Scopep. 173
Frito-Lay Company: Cracker Jackp. 186
Swisher Mower and Machine Company: Evaluating a Private Brand Opportunityp. 213
Integrated Marketing Communication Strategy and Managementp. 225
Throckmorten Furniture, Inc. (A)p. 235
Throckmorten Furniture, Inc. (B)p. 246
Cadbury Beverages, Inc.: Crush Brandp. 249
Drypers Corporation: National Television Advertising Campaignp. 264
Price Waterhousep. 273
Godiva Europep. 286
Marketing Channel Strategy and Managementp. 305
Dell Computer Corporation: The Higher Education Marketp. 316
Amway Japan Limitedp. 330
Goodyear Tire and Rubber Companyp. 356
Hendison Electronics Corporationp. 368
Chesterton Carpet Mills, Inc.p. 374
Pricing Strategy and Managementp. 383
Southwest Airlinesp. 393
Burroughs Wellcome Company: Retrovirp. 413
Afton Industriesp. 425
Augustine Medical, Inc.: The Bair Hugger Patient Warming Systemp. 431
Seagram in Taiwan: Scotch and Cognac Pricingp. 441
Texas Instruments: Global Pricing in the Semiconductor Industryp. 448
Interactive Marketing and Electronic Commercep. 459
Peapod: Moving to the Internetp. 471
Amazon.com: Winning the On-Line Book Warsp. 495
Arrow Electronics, Inc.p. 519
Vector Marketing Corporation: "CUTCO, The World's Finest Cutlery"p. 538
Marketing Strategy Reformulation: The Control Processp. 551
Pharmacia and Upjohn, Inc.: Rogaine Hair Regrowth Treatmentp. 560
3M Telecom Systems Division: Fibrlok Splicep. 577
The Circle K Corporationp. 588
Marshall Museum of Artp. 599
Comprehensive Marketing Programsp. 609
Frito-Lay, Inc.: Sun Chips Multigrain Snacksp. 614
United States Census Bureau: Marketing Services Officep. 631
Biopure Corporationp. 644
CIMA Mountaineering, Inc.p. 660
Blair Water Purifiers Indiap. 678
Preparing a Written Case Analysisp. 693
Republic National Bank of Dallas: Now Accountsp. 693
Student Analysis: Republic National Bank of Dallas: NOW Accountsp. 703
Glossary of Selected Marketing Terms and Conceptsp. 709
Subject Indexp. 713
Company Indexp. 723
Brand Indexp. 727
Table of Contents provided by Syndetics. All Rights Reserved.

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