Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives

by Marshall; Kimball

• ISBN13: 9780789026064
• ISBN10: 0789026066
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2005-08-31
• Publisher: Routledge

Summary

In recent decades, government-funded technologies have produced radar, microwave ovens, modern cell phone systems, the Internet, new materials for aircraft and motor vehicles, and new medical instrumentation. This first-of-its-kind book examines how access to technology is affected by government policies and government-sponsored programs. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization: International Perspectives provides an easy-to-read overview of the field and several studies serving as examples to guide government policymakers and private sector decision makers. This forward-looking book also forecasts the potential impacts of government regulation upon the field and presents provocative discussions of the ethical implications of the cross-cultural and cross-national challenges facing technologically developed nations in the global economy. This book reviews this broad field by first providing an overview of the goals of government technology policies and programs as well as of generic types of government technology programs. Next, it presents carefully selected studies that illustrate the potential impacts of government decisions upon marketing constraints, industry acceptance of regulatory requirements, economic development, gross domestic product, and the choices firms make when it comes to location, competitiveness, product development, and other factors. The final chapters explore ethical considerations from a global perspective. These chapters also explore the implications of these considerations in relation to the success of governmental and private sector technology transfer and commercialization programs. The macromarketing perspective taken by the contributors serves to ground the impacts of government technology policies and programs in practical implications for economic development, business productivity, and quality of life. The contributors to this unique collection share their expertise on government sponsorship of technology research, the impact of government regulation upon technology marketing and economic development, the effects of government policies on business practices, intellectual property rights, and much more. Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization shows how evolving technology and government policy changes have affected: the commercialization of music--new media, piracy problems, consumer choices and costs, and changes in the radio and concert promotion industries the adoption of new household technology licensure requirements for telemedicine--with an essential overview of telemedicine plus examinations of relevant governmental regulations and potential applications patents, copyrights, trademarks, licensing, and proprietary information scrap tire disposal--new alternatives for a chronic waste disposal problem food product development state-owned enterprises--with a case study illustrating how a stagnant state-owned company quickly evolved into China's leading firm in the textile machinery field

Table of Contents

Introduction	1	(2)
Kimball P. Marshall
William S. Piper
Walter W. Wymer
An Overview of Potential Government Impacts on Technology Transfer and Commercialization	3	(32)
Kimball P. Marshall
Perceived Impacts of Government Regulations on Technology Transfers	35	(22)
Marina Onken
Caroline Fisher
Jing Li
Building Capable Organization via Technological Innovation: A Study of a China's Leading Textile Machinery Company	57	(18)
Jifu Wang
Sharon L. Oswald
The Effects of Changing Technology and Government Policy on the Commercialization of Music	75	(16)
Gregory K. Faulk
Robert P. Lambert
Clyde Philip Rolston
Government Programs and Diffusion of Innovations in Taiwan: An Empirical Study of Household Technology Adoption Rates	91	(20)
Maxwell K. Hsu
Hani I. Mesak
Telemedicine from a Macromarketing Viewpoint: A Critical Evaluation with Proposed Licensing Strategies	111	(26)
Ashish Chandra
Charles E. Pettrv, Jr.
David P. Paul, III
Patents, Copyrights, and Trademarks in the Early Twenty-First Century: The New Relevance of Some Old Concepts of Intellectual Property Rights	137	(14)
Thomas S. O'Connor
Government and Market Mechanisms to Provide Alternatives to Scrap Tire Disposal	151	(28)
Nancy J. Merritt
William H. Redmond
Michael M. Pearson
The Comparative Influence of Government Funding by the U.S. Commerce Department's Advanced Technology Program and Private Funding on the Marketing Strategy of High-Tech Firms	179	(20)
Conway L. Lackman
Food Product Development, Food Regulations and Policies–Compatible or Not?	199	(14)
Alicen A. Glueck-Chaloupka
Louis M. Capella
Patti C. Coggins
New Technology Adoption, Business Strategy and Government Involvement: The Case of Mobile Commerce	213	(20)
Michael Stoica
Darryl W. Miller
David Stotlar
Predicting Core Innovation and Wealth from Technological Innovation and Domestic Competitiveness: The Crucial Role of Anti-Trust Policy Effectiveness	233	(22)
Renée J. Fontenot
Paul G. Wilhelm
Incorporating the Dominant Social Paradigm into Government Technology Transfer Programs	255	(16)
William E. Kilbourne
Governmental and Corporate Role in Diffusing Development Technologies: Ethical Macromarketing Imperatives	271	(22)
Oswald A.J. Mascarenhas
Ram Kesavan
Michael D. Bernacchi
Reflections on Ethical Concerns in Technology Transfer and Macromarketing	293	(18)
Nicholas Capaldi
Response to Dr. Capaldi	311	(2)
William E. Kilbourne
Progressive Reduction of Economic Inequality as a Macromarketing Task: A Rejoinder	313	(6)
Oswald A.J. Mascarenhas
Ram Kesavan
Michael D. Bernacchi
Index	319