Graduate Entrepreneurship How to Start Your Business After University

by Tefula, Michael

• ISBN13: 9781137493170
• ISBN10: 1137493178
• Format: Paperback
• Copyright: 2016-10-19
• Publisher: Red Globe Pr

Summary

Have you ever thought about starting a business but didn't know where to start? Maybe you've pondered the possibility but don't have any business ideas. Or perhaps you graduated a while ago and are considering a more entrepreneurial career. This book provides a step-by-step guide to generating and implementing business ideas.

Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, Graduate Entrepreneurship will help you:

Develop the entrepreneurial mindset you need to start a business
Learn the secret to effective sales, marketing and strategy
Boost your creativity so that you can discover more ideas
Acquire a step-by-step action plan on how to execute a promising business concept

So, whether you have a business idea or need help finding one, this book provides a concise, practical introduction to the world of entrepreneurship.

Author Biography

Michael Tefula is former Vice President of the University of Birmingham Entrepreneurs' Society, and an alumnus of NACUE - the largest student entrepreneurship organisation in the UK. He has previously worked in corporate finance and in the private equity and investment industry. His previous publications include How to Get a First: Insights and Advice From a First-Class Graduate and Student Procrastination: Seize the Day and Get More Work Done.

Table of Contents

Preface

Introduction

1. 7 Myths of Entrepreneurship

2. What is Entrepreneurship?

PART I: MINDSET

3. Self-Belief

4. Passion

5. Endurance

6. Creativity

7. Leadership

PART II: SKILLSET

8. Strategy

9. Marketing

10. Sales

11. Branding

12. Finance

PART III: PROCESS

13. Identifying Opportunities

14. Evaluating Opportunities

15. Exploiting Opportunities

Closing Thoughts

Notes