The Graphic Communication Handbook

by Downs; Simon

• ISBN13: 9780415557382
• ISBN10: 0415557380
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2011-11-28
• Publisher: Routledge

Summary

The Graphic Communication Handbookis a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues which affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbookcovers all areas within the industry including pitching; understanding the client; researching a job; thumbnail drawings; developing concepts; presenting to clients; working in 2D, 3D, motion graphics, and interaction graphics; situating and testing the job; getting paid; and getting the next job. The industry background, relevant theory and the law related to graphic communications is situated alongside the teaching of the practical elements. The Graphic Communication Handbookincludes in each chapter: an introduction that frames relevant debates case studies, examples and illustrations from a range of campaigns profiles of junior and star designers talking about the chapter topic and how they work glossaries explaining jargon as it comes up a philosophical and technical explanation of the chapter topic and its importance.

Author Biography

Simon Downs is Lecturer in Graphic Communication at Loughborough University, UK. He is Managing Editor of The Poster-The Journal of Visual Rhetoric in the Public Sphere, Co-Editor of Tracey-The Journal of Contemporary Art (2007), and Associate Editor of the Journal of Technology, Knowledge and Society. He is a Fellow of the Higher Education Academy, and a member of the Design Research Societys Special Interest Group on Design Pedagogy.

Table of Contents

List of figures	p. ix
List of tables	p. xii
List of contributors	p. xiii
Introduction	p. 1
A step towards the reinvention of graphic design	p. 8
Broad knowledge	p. 14
Getting your first job and pitching	p. 42
Knowing your client: fixing the brief	p. 54
Research	p. 71
The visual design of election campaign posters	p. 92
Roughing: the thumbnail stage	p. 112
Roughing: the development stage	p. 135
Roughing: the presentation stage	p. 152
Presenting to the client	p. 168
Semantics and graphic languages	p. 183
Doing the job	p. 190
Deploying the job	p. 210
Situating the job	p. 275
Testing the job: a rationale for why testing the completed job is worth it	p. 289
Getting paid (and more)	p. 307
Getting the next job: self-and other publicity	p. 323
The future	p. 341
Bibliography	p. 358
Index	p. 362
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