9780500203477

Graphic Design : A Concise History

by
  • ISBN13:

    9780500203477

  • ISBN10:

    0500203474

  • Edition: 2nd
  • Format: Trade Paper
  • Copyright: 2002-05-17
  • Publisher: THAMES&HUD

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $25.55 Save up to $24.27
  • Rent Book $4.99
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE
    IN STOCK USUALLY SHIPS IN 24 HOURS.
    HURRY! ONLY 2 COPIES IN STOCK AT THIS PRICE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

This authoritative documentary history begins with the poster and goes on to chart the development of word and image in brochures and magazines, advertising, corporate identity, television, and electronic media, and the impact of technical innovations such as photography and the computer. For the revised edition, a new final chapter covers all the recent international developments in graphic design, including the role of the computer and the Internet in design innovation and globalization. In the last years of the twentieth century, at a time when "designer products" and the use of logos grew in importance, the role of graphic designers became more complex, subversive, and sometimes more political'”witness Oliviero Toscani's notorious advertisements for Benetton. Digital technology cleared the way for an astonishing proliferation of new typefaces, and words began to take second place to typography in a whole range of magazines and books as designers asserted the primacy of their medium. Designers and companies discussed here include Neville Brody, David Carson, Design Writing Research, Edward Fella, Tibor Kalman, Jeffery Keedy, LettError, Pierre di Sciullo, Tomato, Gerard Unger, Cornel Windlin, and a host of others.

Table of Contents

Introduction 7(4)
From Graphic Art to Design 1890 to 1914
The Art Poster
11(14)
Two-Dimensional Design and Graphic Reproduction/Information Design Bauhaus Typography/Photography and Sequence/Printing Technique and Design/Colour and Visual Clues/Production and New Technology
17(8)
The Beginnings of Design in Europe
25(7)
War and Propaganda 1914 to the 1920s
32(5)
The Avant-Garde and the Origins of Modernism 1914 to 1940
Futurism and Italy
37(7)
Soviet Russia
44(8)
Germany
52(16)
The Netherlands
68(8)
National Tendencies until 1940
Switzerland
76(7)
France
83(6)
Britain
89(8)
The Designer and the Art Director
The United States in the 1930s
97(7)
War and Propaganda 1920s to 1945
104(8)
The United States 1945 to the 1960s
112(18)
Variants of Modernism in Europe
Swizerland and Neue Graphik
130(8)
Italy and the Milanese Style
138(9)
France
147(8)
Northern Europe
155(24)
Psychedelia, Protest and New Techniques
The Late 1960s
179(7)
New Waves: Electonic Technology
The 1970s and 1980s
186(30)
From 1990 to the New Millennium
216(8)
Bibliography and Sources 224(5)
Index 229

Rewards Program

Write a Review