Graphics for Learning : Proven Guidelines for Planning, Designing, and Evaluating Visuals in Training Materials

by Clark, Ruth C.; Lyons, Chopeta

• ISBN13: 9780787969943
• ISBN10: 078796994X
• Edition: 1st
• Format: Hardcover
• Copyright: 2004-05-31
• Publisher: Pfeiffer

Summary

Learn to Create Effective Graphics for Instructional Presentations Graphics for Learning outlines the information you need to create effective graphics for instructional materials- including multimedia, texts, classroom aids, and slides used for briefings. The book and accompanying CD-ROM are filled with illustrative examples and contain guidelines that are based on the most current scientific research. This important resource helps you- no matter what your level of graphic expertise- tie graphics to your lesson topics by offering specific suggestions for creating illustrations for various types of content, including facts, concepts, processes, procedures, and principles. In addition, the authors discuss technical and environmental issues (such as bandwidth or screen size) that will influence how you can apply the guidelines to your training projects. Praise for Graphics for Learning " For years I' ve been looking for a book that links cognitive research on learning to graphics and instructional design. Here it is! Ruth Clark and Chopeta Lyons not only explain how to make graphics work- they' ve created a very interesting read, full of useful guidelines and examples." - Lynn Kearny, CPT, instructional designer and graphic communicator, Graphic Tools for Thinking and Learning " Finally! A book that integrates visual design into the larger context of instructional design and development." - Linda Lohr, Ed.D., author, Creating Graphics for Learning and assistant professor, University of Northern Colorado

Author Biography

Ruth Colvin Clark has familiarity with the academic research in use of graphics to promote learning and has worked for over twenty years with corporate training staff assigned to design, develop, and select effective training for classroom or computer delivery. She is the author of Building Expertise and e-Learning and the Science of Instruction (Pfeiffer), both of which received the Outstanding Instructional Communication Award from the International Society of Performance Improvement.

Chopeta Lyons has created award-winning print and on-line learning products during her twenty years developing training solutions. Beginning in 1983 with the design of electronic educational software, she has directed teams of designers, writers, programmers, audio talent, graphic designers and artists to create custom solutions for the training needs of numerous corporations and organizations. She is the author of several articles on e-learning and the book, Discover Writing, a college textbook on writing from Prentice Hall.

Table of Contents

Acknowledgments	p. vii
Foreword	p. xiii
Introduction: Getting the Most from This Resource	p. xix
Introduction to Section 1: The Foundation	p. 3
Three Views of Instructional Visuals	p. 7
A Visual Design Model for Planning Graphics Systematically	p. 29
Summary of Section 1	p. 43
Introduction to Section 2: How to Use Visuals to Support Psychological Learning Processes	p. 47
How Graphics Influence Learning Processes	p. 51
Plan Graphics That Direct Attention	p. 69
Plan Graphics That Awaken Prior Knowledge	p. 89
Plan Graphics That Minimize Memory Load	p. 105
Plan Graphics to Help Learners Build Mental Models	p. 125
Plan Graphics That Support Transfer of Learning	p. 151
Plan Graphics to Motivate Learning and Manage Sizzle	p. 173
Plan Graphics That Accommodate Learner Differences	p. 193
Summary of Section 2	p. 216
Introduction to Section 3: How to Visualize Lesson Content	p. 221
How to Visualize Procedures	p. 225
How to Visualize Concepts	p. 249
How to Visualize Facts	p. 265
How to Visualize Processes	p. 285
How to Visualize Principles	p. 305
Summary of Section 3	p. 321
Introduction to Section 4: How to Plan and Communicate Your Visuals	p. 325
Define the Visual Context	p. 331
Design the Visual Approach	p. 353
Visualize Individual Graphics	p. 373
Communicate Your Graphic Plans	p. 393
Apply the Principles	p. 415
Summary of Section 4	p. 438
Glossary	p. 441
References	p. 453
About the Authors	p. 465
List of Figures and Tables	p. 467
Index	p. 479
Pfeiffer Publications Guide	p. 505
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