Graphis Advertising Annual 1999: The International Annual of Advertising

by Jenssen, Heinke; Heck, April; Cramer, Laura; Pedersen, B. Martin (Crt)

• ISBN13: 9781888001501
• ISBN10: 188800150X
• Edition: Yearly Ed.
• Format: Hardcover
• Copyright: 1999-01-01
• Publisher: Innovative Logistics Llc

Summary

Four-star examples of advertising campaigns and single ads from the last year are showcased in this tribute to creativity on an international scale. Creative credits and descriptions of the advertising strategies are included for each piece. The indices of every creative staff person who worked on the projects make this annual an invaluable resource for any advertising professional.

Table of Contents

Commentary: Always a Clever Mind Behind It: Scholz & Friends Berlin	8	(10)
Sony "Feel the Music, " Apple "Think Different" Campaigns	18	(8)
Automotive, Automobile, Automobiles	26	(20)
Beverages, Getranke, Boissons	46	(20)
Billboards, Aussenwerbung, Affichage	66	(2)
Broadcast, Rundfunk/Fernsehen, Radiodiffusion/Television	68	(4)
Cameras, Kameras, Appareils photo	72	(4)
Computers/Electronics, Computer/Elektronik, Ordinateurs/Electronique	76	(12)
Corporate, Firmen, Entreprises	88	(4)
Cosmetics, Kosmetik, Cosmetiques	92	(1)
Creative Services, Kreative Dienste, Services creatifs	93	(1)
Credit Cards, Kreditkarten, Cartes de credit	94	(1)
Delivery Services, Lieferdienste, Services de livraison	95	(1)
Education, Ausbildung, Formation	96	(2)
Events, Veranstaltungen, Manifestations	98	(10)
Fashion, Mode, Mode	108	(20)
Film	128	(1)
Food, Nahrungsmittel, Alimentation	129	(9)
Furniture, Mobel, Meubles	138	(2)
Insurance, Versicherungen, Assurances	140	(4)
Museums, Museen, Musees	144	(12)
Pharmaceuticals, Pharmaka, Produits pharmaceutiques	156	(4)
Products, Produkte, Produits	160	(18)
Promotion, Promotionen, Promotions	178	(10)
Public Service, Offentlicher Dienst, Service public	188	(10)
Publishing, Verlage, Maisons d'edition	198	(6)
Retail, Einzelhandel, Commerce de detail	204	(2)
Services, Dienstleistungen, Services	206	(2)
Sports, Sport, Sport	208	(24)
Telecommunications, Fernmeldewesen, Telecommunications	232	(2)
Tobacco, Tabakwaren, Tabacs	234	(2)
Travel, Reisen, Voyages	236	(3)
Indices, Verzeichnisse, Index	239	(10)
Graphis Books, Graphis Bucher, Livres Graphis	249