Gravitational Marketing : The Science of Attracting Customers

by Vee, Jimmy; Miller, Travis; Bauer, Joel

• ISBN13: 9780470226476
• ISBN10: 0470226471
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-03-03
• Publisher: Wiley

Summary

If you're an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

Author Biography

Jimmy Vee and Travis Miller are young entrepreneurs who help others build businesses that are Enjoyable, Simple, and Prosperous. They are the creators of Gravitational Marketing and leading experts on the topic of attracting customers. Their strategies and ideas have been applied in every major U.S. market and around the globe and have resulted in over $12 billion in sales to date. For more information, please visit www.gravitationalmarketing.com

JOEL BAUER is, according to the Wall Street Journal Online, "undoubtedly the chairman of the board of corporate tradeshow rainmaking." He teaches audiences the secrets of persuasion, sales, personal productivity, and his special brand of marketing. For more information, please visit www.persuasionfoundation.com

Table of Contents

Foreword	p. xi
Preface	p. xv
Acknowledgments	p. xix
Introduction	p. xxi
The Laws of Gravitational Marketing
The Power of Gravity	p. 3
Anatomy of Gravitational Marketing	p. 13
How to Be Worthy of Attraction	p. 20
The Newton in All of Us	p. 36
The Object of Your Attraction	p. 47
Increase Your Gravitational Potential	p. 69
Create Irresistible Attraction	p. 85
Gravitational Marketing Attraction Techniques
Activate Your Gravitational Attraction	p. 107
Attraction through Personal Effort	p. 116
Attraction through Direct Mail	p. 138
Attraction through Print	p. 161
Attraction through Free Publicity	p. 183
Attraction through the Internet	p. 191
Attraction through Radio and Television	p. 211
Epilogue	p. 221
How to Get More Jim and Travis	p. 224
How to Get More Joel Bauer	p. 225
The Ultimate Free Gift from Jim and Travis	p. 226
Jim and Travis Recommend	p. 228
About the Authors	p. 229
Will You Do Us a Favor?	p. 231
Index	p. 232
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