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John Baldoni is a management and leadership consultant for such Fortune 100companies as Ford Motors, Kellogg's, Albertson's, and Abbott Labs. He also teaches management at the University of Michigan.
Acknowledgments | |
Prologue | |
What Is Leadership Communications? | p. 3 |
Winston Churchill - The Lion Who Roared for His People | p. 10 |
Who Are You ... and Why Are You Talking to Me? | p. 15 |
Rudy Giuliani - Leading with Hope | p. 22 |
Developing the Leadership Message | p. 27 |
Katherine Graham - Leading from Within | p. 37 |
Leadership Communications Planning | p. 41 |
Shelly Lazarus - A Brand of Leadership | p. 63 |
Leading with E-communications | p. 67 |
Peter Drucker - Management Unbound | p. 73 |
Structuring the Stand-up Leadership Presentation | p. 77 |
Colin Powell - The Centered Vision | p. 90 |
Assessing Your Audience | p. 97 |
Bill Veeck - Master Promoter | p. 104 |
Delivering the Message | p. 108 |
Jack Welch - The Strategic Communicator | p. 120 |
Connecting with People Beyond Words | p. 127 |
Mother Teresa - A Life of Healing | p. 134 |
George C. Marshall - The Great Mobilizer | p. 137 |
Coaching - One-to-One Leadership Communication | p. 143 |
Vince Lombardi - The Teacher as Coach | p. 156 |
Harvey Penick - Lessons from a Pro | p. 160 |
Making Certain the Message Sticks | p. 163 |
Rosabeth Moss Kanter - Doyenne of Change | p. 172 |
Leader as Storyteller | p. 177 |
Oprah Winfrey - Life as a Story | p. 185 |
Putting It All Together | p. 190 |
Summary Notes | p. 191 |
Action Steps | p. 193 |
Leadership Communications Action Planner | p. 195 |
Notes | p. 200 |
Index | p. 214 |
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.