The Greatest Sales Question Ever Asked

by Long, Brent E.; Basye, David

• ISBN13: 9798992098501
• ISBN10: 8992098502
• Format: Paperback
• Copyright: 2025-04-04
• Publisher: BookBaby
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Summary

In today's marketplace, "sales" is still thought of as a game that people play. The Sales Profession is still looked down upon to the point that salespeople still struggle to place the word "Sales" on their business cards. Salespeople are seen, and often treated, as less than honorable, commission-hungry, money-focused people who wake up in the morning just trying to sell anything and everything to anybody and everybody who will take the bait. All of this creates a tension between the salesperson and the individual prospect to the point that both want to avoid that awkward process of buying and selling as much as possible. This book aims to change that. This book aims to challenge the heart of the salesperson, thereby changing the rules of engagement, while redefining the sales profession. What we learn from The Greatest Sales Question Ever Asked can radically increase revenue generation while restoring honor upon honor to each sales professional and the sales profession as a whole. This is not a book you read and put on the shelf - this is a book you read and practice over and over again. Are you ready to be challenged like never before when it comes to your heart for Sales?

In The Greatest Sales Question Ever Asked, you will not only discover the practicality and the power of asking really good questions, but you will be directed to The Person who asked this most-amazing question. The Question will not only equip you and instruct you, but will also challenge you and cause you to wrestle with much of what you have been taught to do before, during, and after your sales calls. Sales is a behavioral-based profession, and this book will cause you to properly align your core beliefs with your sales behaviors so that your target audience can clearly see your heart of care and compassion and customer-focused intensity coming through in the questions you ask them in the course of relationship building. ARE YOU READY TO EMBRACE GROWTH IN YOUR SALES LIFE? ARE YOU READY TO JUMP ON A JOURNEY YOU WILL NEVER WANT TO QUIT? ARE YOU READY TO RADICALLY TRANSFORM YOUR IMPACT IN THE MARKETPLACE WHILE GROWING A FAR-REACHING REPUTATION AS A WORLD-CLASS, SERVANT-HEARTED SALES PROFESSIONAL?

Author Biography

Brent grew up on a family farm just north of Lima, Ohio. He learned from his father that if you take really good seeds and plant them at the right depths in really good soil, an amazing harvest is possible. He can't remember one single time he ever wanted to be an author. But for the past three decades, he does wake up each morning with a desire to impact the sales profession one sales leader, one sales team, and one sales person at a time with the practical power and wisdom found in the life of Jesus Christ.

The Greatest Sales Question Ever Asked is all about Brent's learnings from his years of study on the questions that came out of the greatest heart of compassion to ever walk the face of the earth, with many stories shared from others who have put this question to work in their own lives.

Brent has been coaching someone in something, from Football to Sales to Life since 1984 (and maybe even before). In all that God put into Brent; it all comes out in the form of a Coach. He wants to see people win! He doesn't take losing well, and fights hard to make sure his clients DO NOT get used to it! He doesn't believe God made any losers, and refuses to accept that God's most-favored creation cannot live up to God's expectations with God's help. Everyone loses at something, but it does not have to become a way of life. Brent has helped people win on multiple levels; in Life, in Business, at Home, in Community, etc. He is especially passionate about the plight of the Sales Professional, and has focused his professional life on Coaching Salespeople, Sales Teams, Sales Leaders and Business Owners in the revenue-generating areas of life.

He brings over 30 years of experience in sales, sales management, marketing management, sales training, coaching, and consulting to the table, and he loves to see people win! One of his former clients grew from $3.5M to $22M in 4.5 years. Another landed on the INC. 500 list... Twice! Still another doubled its manufacturing business in 10 months, and then had 5 record years in a row. He has been present when business owners have written employee bonus checks they never thought possible. Understanding what they face daily, Brent possesses a deep passion for helping people in the revenue generating business grow, flourish, and pursue excellence. His desire is to see Transformational Impact in the Marketplace.

Brent has exhibited strong leadership as an approved Coach with Franklin University's MBA Program, and has served as a Deacon in his church, president of the church board, and as a member of PAGA, The Ohio State University Varsity "O" Football Alumni, Buckeye Student Athlete Support Network, The Eugene D. Smith Leadership Institute, Cedarville University Institute for Student Leadership, and multiple Chambers of Commerce. Brent has invested many years coaching sports at the middle school and high school levels, loves to disciple young men, and is a huge Adoption Advocate. He is married to Kelley Joy, and together they have 14 adult children and a growing crop of grandchildren. They reside on Longhaven Retreat just outside of Lancaster, Ohio
David is a graphic designer, hand-letterer, illustrator, and artist based in Columbus, Ohio. He is passionate about design, wildlife, and swimming and enjoys exploring all three. He comes from an analytical family so he loves using his design skills to problem solve. When he's not designing you can find him reading a good fiction book, sketching animals at the zoo, or getting a swim workout in at the pool!