Green Recovery

by Winston, Andrew S.; Winston, Andrew S.

• ISBN13: 9781596593985
• ISBN10: 1596593989
• Edition: Unabridged
• Format: Audio CD
• Copyright: 2009-08-03
• Publisher: Gildan Audio

Summary

When the economy turns rough, many companies sideline their green business initiatives. That's a big mistake. In "Green Recovery", Andrew Winston shows that no company can afford to wait for the downturn to ease before going green.


Green initiatives ratchet up a company's resource efficiency, creativity, and employee motivation. They save energy, waste, and money, preserving precious capital-and give precise focus to a company's innovation efforts and strategic priorities.


Part manifesto and part how-to guide, this concise and engaging audio book provides a road map for using green initiatives to deliver short-term gains and position a company for long-term strategic growth. Companies will learn how to:


-Get lean: Amp up energy and resources efficiency to survive tough times
-Get smart: Use environmental data about products and supply chains for competitive advantage
-Get creative: Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"
-Get going: Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges


"Green Recovery" is the perfect guide to establishing competitive positioning in difficult times and emerging even stronger into a vastly changed economy.

Author Biography

Andrew Winston advises many of the world's largest companies on how to profit from environmental thinking. A globally recognized expert on green business, he is coauthor of the bestseller Green to Gold. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions at Time Warner and MTV.