Green Your Work : Boost Your Bottom Line While Reducing Your Carbon Footprint

by Carlson, Kim

• ISBN13: 9781598699050
• ISBN10: 1598699059
• Format: Paperback
• Copyright: 2008-12-17
• Publisher: Adams Media Corp

Summary

Today, many companies are flourishing by delivering high-quality products while pursuing policies that leave the world a cleaner, better place. Those policies can help retain customers, energize employees, and serve as brand-building tools. This book shows managers practical steps to make their companies environmentally responsible while staying profitable and efficient. Environmentalist and businesswoman Kim Carlson shows managers how to green company operations by moving to a paperless office, recycling at work, setting up employee carpools, developing eco-friendly packaging, using green building products, and more. She explains in detail topics ranging from green marketing to setting up a carbon footprint assessment for the company. With this book at their side, managers can turn green into profits.

Author Biography

Kim Carlson is an award-winning socially responsible business owner. She is founder and owner of Cities Management, a property-management company

Table of Contents

Introduction-Going Green to Make Green	p. ix
Why Should I Care?
Irresistible Reasons to Green Your Business	p. 3
Money Reasons	p. 4
People Reasons	p. 8
Planetary Reasons	p. 12
Personal Reasons	p. 14
The Green Revolution	p. 19
Green Defined	p. 23
What Drives Us to Green	p. 25
The Market for Green	p. 28
Green Culture Manifestations	p. 32
The Green Business Zeitgeist	p. 37
Business as Change Agent	p. 38
Small Business Equals Big Power	p. 42
Green Businesswomen	p. 44
A Green Tipping Point	p. 46
Green Business Manifestations	p. 47
How Do I Care? The Office, Factory, or Warehouse
Greening the Inside Space I-Maintaining Green	p. 53
Opportunity: Detox Your Space	p. 55
Opportunity: Energy Savings	p. 61
Easy Steps to Green	p. 66
Greening the Inside Space II-Building or Remodeling Green	p. 69
Opportunity: Greening the Location and Site	p. 74
Opportunity: Resource Savings	p. 75
Opportunity: Greenhouse Gas Reductions	p. 78
Opportunity: Green Building Products	p. 82
Certification Programs	p. 83
Easy Steps to Green	p. 84
Greening the Outside Space-Lawns, Plants, Drives, and Roofs	p. 89
Opportunity: Storm Water Management	p. 91
Opportunity: Green Space	p. 94
Opportunity: Water Savings	p. 98
Opportunity: Green Roof	p. 100
Easy Steps to Green	p. 102
Greening the Operation-People, Policies, and Practices	p. 105
Opportunity: Paperless	p. 107
Opportunity: Garbage	p. 112
Opportunity: Green Employee Benefits	p. 116
Opportunity: Common Sense	p. 118
Mandating Behavior	p. 121
Easy Steps to Green	p. 122
Greening the Fleet-Moving People and Product	p. 127
Opportunity: Moving Employees and Customers	p. 129
Opportunity: Moving Product	p. 134
Opportunity: Online Selling	p. 137
Opportunity: Carbon Neutrality	p. 139
Easy Steps to Green	p. 141
Greening the Product-the Holy Grail	p. 145
Opportunity: Product Trends	p. 147
Opportunity: Reinvention	p. 150
Opportunity: Life Cycle Assessment	p. 155
Opportunity: Environmental and Social Standards	p. 159
Easy Steps to Green	p. 161
Greening the Package-We Can Do Better	p. 167
Opportunity: Less Is More	p. 172
Opportunity: New Materials	p. 174
Opportunity: Labeling	p. 178
Easy Steps to Green	p. 179
How Do I Get Them to Care?
Selling Green Up and Down the Ranks-Bosses and Employees	p. 185
Green Motivation	p. 188
Selling Green Up the Ranks	p. 189
Selling Green Sideways	p. 191
Selling Green Down the Ranks	p. 192
Selling Green to Your Supply Chain	p. 195
A Word about Resistance	p. 196
Vision-Mission-Values	p. 197
Train-Inspire, Train-Inspire, Train-Inspire	p. 199
Marketing Green-a Formula for Success	p. 203
Green Marketing Benefits	p. 205
Greenwashing	p. 207
Green Marketing Principles	p. 208
Creating Eco-Legitimacy	p. 214
Easy Steps to Green	p. 216
Pitfalls to Avoid-Oh, the Mistakes I've Made	p. 219
Waiting to Get Started	p. 220
Promoting Responsible Consumption	p. 222
Not Engaging Enviros	p. 223
Being Green Obsessed	p. 224
Don't Stop Innovating	p. 225
Zero-Tolerance Policies	p. 226
Trying to Do It All at Once	p. 227
Not Enough Agreement	p. 228
Hogging Green Knowledge	p. 229
Underestimating the Power of Green	p. 230
Getting Started-a Kick in the Green Jeans	p. 233
Be It to See It	p. 236
Engage in Sustainability Thinking	p. 237
Collaborate	p. 238
Map It Out	p. 240
Find the Low-Hanging Fruit	p. 241
Bulletproof It	p. 243
Communicate, Communicate	p. 246
Expect Good Things	p. 247
Resources	p. 249
Checklists and Surveys	p. 255
Index	p. 263
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