Grow from Within: Mastering Corporate Entrepreneurship and Innovation

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-10-13
  • Publisher: McGraw-Hill Education

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It is a well-known fact among corporate managers and executives that the way to combat commoditization or disruption of core markets is to create new businesses.Grow from Withinexplains how to use innovation and corporate entrepreneurship to form new businesses on a regular basis. ..The authors provide in-depth coverage of the history, development, creation, implementation, and future considerations of successful, sustainable corporate entrepreneurship. Readers will come away with the knowledge on how to build and run new businesses within corporations, effectively engage senior management in the corporate entrepreneurship process,.and exploit open innovation for new business creation..

Author Biography

Robert C. Wolcott, Ph.D., is the cofounder and.director of the Kellogg Innovation.Network, an organization for executives.at large companies dealing.with the challenges of creating.innovation-driven growth and performance..He teaches graduate.courses on corporate innovation at.multiple prestigious educational.institutions.
.Michael J. Lippitz, Ph.D., is a senior fellow with.the Center for Research in.Technology And Innovation at the.Kellogg School of Management and.a senior policy analyst with the.Science and Technology Policy.Institute of the Institute for.Defense Analyses.

Table of Contents

Prologuep. vii
Acknowledgmentsp. x
Introduction: Corporate Entrepreneurship, Innovation, and Organic Growthp. 1
Entrepreneurship and Corporate Entrepreneurshipp. 5
By the Numbersp. 8
The System Is the Solutionp. 11
Lost in Transitionp. 12
Ready, Fire, Aim ... Not!p. 13
What Readers Can Expectp. 16
Understanding Corporate Entrepreneurshipp. 19
A Brief History of Corporate Entrepreneurshipp. 19
What Exactly Is Corporate Entrepreneurship?p. 21
Entrepreneurs: Nature versus Nurturep. 24
Stories from the Frontp. 29
Pitfalls of Corporate Entrepreneurshipp. 32
Summaryp. 47
New Business Designp. 49
Fundamentals of New Business Designp. 49
A 360-Degree View of Corporate Entrepreneurshipp. 59
Corporate Entrepreneurship as a Business Design Challengep. 69
New Business Design in Actionp. 75
Summaryp. 89
Emerging Models Of Corporate Entrepreneurshipp. 91
Organization and Resources: Essential Management Decisionsp. 91
The Four Models of Corporate Entrepreneurshipp. 94
Summaryp. 133
Which Model Of Corporate Entrepreneurship Is Right For You?p. 137
Corporate Entrepreneurship and Strategyp. 137
Thinking about Your Corporate Contextp. 145
Getting Started: Commitment, Socialization, and Resourcesp. 153
Down the Road: The Transition and Scaling Challengep. 163
Summaryp. 172
Leadership From All Levelsp. 175
The House of the Emperorp. 175
The Role of Senior Executives in Corporate Entrepreneurshipp. 177
Corporate Entrepreneurship Program Leadershipp. 191
Lessons Regarding Leadership Support for the Aspiring Corporate Entrepreneurp. 211
Summaryp. 214
Grow From Within; Learn From Everywherep. 215
Looking Outside, Worldwidep. 215
Open Innovation and Innovation Brokeringp. 216
Globalization and Corporate Entrepreneurshipp. 221
Corporate Entrepreneurship in Times of Trouble and Plentyp. 225
To the Futurep. 229
Innovation Radar Concept Development Questionsp. 233
What (Brand, Offerings, Platforms)p. 233
Who (Solutions, Customers, Customer Experience)p. 234
How (Value Capture, Processes, Organization)p. 235
Where (Supply Chain, Presence, Networking)p. 236
History Of Corporate Entrepreneurshipp. 239
Labs Rule!p. 239
Separate or Imitate?p. 241
Toward Global, Services-Oriented New Business Developmentp. 246
Further Readingp. 251
Indexp. 255
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