Grow from Within: Mastering Corporate Entrepreneurship and Innovation

by Wolcott, Robert; Lippitz, Michael

• ISBN13: 9780071598323
• ISBN10: 0071598324
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-10-13
• Publisher: McGraw Hill

Summary

It is a well-known fact among corporate managers and executives that the way to combat commoditization or disruption of core markets is to create new businesses.Grow from Withinexplains how to use innovation and corporate entrepreneurship to form new businesses on a regular basis. ..The authors provide in-depth coverage of the history, development, creation, implementation, and future considerations of successful, sustainable corporate entrepreneurship. Readers will come away with the knowledge on how to build and run new businesses within corporations, effectively engage senior management in the corporate entrepreneurship process,.and exploit open innovation for new business creation..

Author Biography

Robert C. Wolcott, Ph.D., is the cofounder and.director of the Kellogg Innovation.Network, an organization for executives.at large companies dealing.with the challenges of creating.innovation-driven growth and performance..He teaches graduate.courses on corporate innovation at.multiple prestigious educational.institutions.
.Michael J. Lippitz, Ph.D., is a senior fellow with.the Center for Research in.Technology And Innovation at the.Kellogg School of Management and.a senior policy analyst with the.Science and Technology Policy.Institute of the Institute for.Defense Analyses.

Table of Contents

Prologue	p. vii
Acknowledgments	p. x
Introduction: Corporate Entrepreneurship, Innovation, and Organic Growth	p. 1
Entrepreneurship and Corporate Entrepreneurship	p. 5
By the Numbers	p. 8
The System Is the Solution	p. 11
Lost in Transition	p. 12
Ready, Fire, Aim ... Not!	p. 13
What Readers Can Expect	p. 16
Understanding Corporate Entrepreneurship	p. 19
A Brief History of Corporate Entrepreneurship	p. 19
What Exactly Is Corporate Entrepreneurship?	p. 21
Entrepreneurs: Nature versus Nurture	p. 24
Stories from the Front	p. 29
Pitfalls of Corporate Entrepreneurship	p. 32
Summary	p. 47
New Business Design	p. 49
Fundamentals of New Business Design	p. 49
A 360-Degree View of Corporate Entrepreneurship	p. 59
Corporate Entrepreneurship as a Business Design Challenge	p. 69
New Business Design in Action	p. 75
Summary	p. 89
Emerging Models Of Corporate Entrepreneurship	p. 91
Organization and Resources: Essential Management Decisions	p. 91
The Four Models of Corporate Entrepreneurship	p. 94
Summary	p. 133
Which Model Of Corporate Entrepreneurship Is Right For You?	p. 137
Corporate Entrepreneurship and Strategy	p. 137
Thinking about Your Corporate Context	p. 145
Getting Started: Commitment, Socialization, and Resources	p. 153
Down the Road: The Transition and Scaling Challenge	p. 163
Summary	p. 172
Leadership From All Levels	p. 175
The House of the Emperor	p. 175
The Role of Senior Executives in Corporate Entrepreneurship	p. 177
Corporate Entrepreneurship Program Leadership	p. 191
Lessons Regarding Leadership Support for the Aspiring Corporate Entrepreneur	p. 211
Summary	p. 214
Grow From Within; Learn From Everywhere	p. 215
Looking Outside, Worldwide	p. 215
Open Innovation and Innovation Brokering	p. 216
Globalization and Corporate Entrepreneurship	p. 221
Corporate Entrepreneurship in Times of Trouble and Plenty	p. 225
To the Future	p. 229
Innovation Radar Concept Development Questions	p. 233
What (Brand, Offerings, Platforms)	p. 233
Who (Solutions, Customers, Customer Experience)	p. 234
How (Value Capture, Processes, Organization)	p. 235
Where (Supply Chain, Presence, Networking)	p. 236
History Of Corporate Entrepreneurship	p. 239
Labs Rule!	p. 239
Separate or Imitate?	p. 241
Toward Global, Services-Oriented New Business Development	p. 246
Further Reading	p. 251
Index	p. 255
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