Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine

by Smith, Jon

• ISBN13: 9780071629591
• ISBN10: 0071629599
• Edition: 1st
• Format: Paperback
• Copyright: 2009-09-29
• Publisher: McGraw-Hill Education

Summary

Online business success today hinges on a high keyword.search Google rating, and Google AdWords is.among the best tools for meeting that end.Grow Your.Business With Google AdWordsgets right to the point,.helping readers immediately begin a systematic ad campaign.that won�t drain their budget. ..This handy, engaging book explains how to develop a.winning strategy, come up with the most effective key.words, write a great ad, and track clicks and convert.them into sales. It covers only what business owners.need to know, eschewing unnecessarily verbose and.complicated directions of other such guides.

Author Biography

Jon Smith was a member of the startup team for Amazon.co.uk, Kitbag.com, and The.Florist Exchange. The author of Smarter Business Startups and Web Sites That Work, he is the managing.director of Espressio, Ltd, the UKn++s leading digital curriculum service..

Table of Contents

1. AdWords—what’s it all about?
2. Defining Your Strategy
3. The Importance of KeyWords
4. Getting Started with AdWords
5. Ad groups and Advanced AdWords
6. Writing Killer Ads
7. Ad Testing, Tracking, and Converting