Growing and Managing a Small Business : An Entrepreneurial Perspective

by Allen, Kathleen R.

• ISBN13: 9780618705092
• ISBN10: 0618705090
• Edition: 2nd
• Format: Hardcover
• Copyright: 2006-07-13
• Publisher: South-Western College Pub

Summary

Growing and Managing a Small Businessprovides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology. New boxed features illustrate the author's real-world approach through case studies and profiles of small businesses and entrepreneurs. New!Chapter 2, "Entrepreneurial Strategy and Business Ethics," introduces coverage of ethics early on, prompting students to consider social responsibility in the planning phase of a business, rather than viewing it as an afterthought. New!As a large percentage of small business owners are those who take over a family business, Chapter 5 focuses on "Stepping into the Family Business." New!Chapter 6, "Launching a High Technology Business," examines the unique set of elements that entrepreneurs must consider when starting a business that takes advantage of the opportunities technology affords. New!Located at the beginning and end of every chapter,Learning from Entrepreneurscases feature real-world entrepreneurs at various stages of business development from companies such as Netflix, Method Products, and Quiznos Sub Shops. AccompanyingGuiding the Entrepreneurquestions ask readers how they would advise the entrepreneur featured in the case. New!Learning from Successboxed features highlight the successes of actual entrepreneurs. These features examine ventures ranging from Mailboxes, Etc. to Jerry Garcia's band the Grateful Dead.Learning from Mistakesillustrate errors in strategy or planning and offer tips for avoiding such errors. New!Learning from the Global Marketboxes show how international entrepreneurships meet the challenges addressed in each chapter. These features look at the Japanese decision-making method calledjankenpo(or "Rock, Paper, Scissors"); the goals of New Zealand's small business owners, and how they differ from their U.S. counterparts; and the importance of the Chinese economy to small business owners.

Table of Contents

Entrepreneurship and Small Business Management

Entrepreneurship and Small Business

Entrepreneurial Strategies and Business Ethics

Paths to Business Ownership

Starting a Business

Acquiring a Business and Franchising

Stepping into a Family Business

Launching a High-Technology Venture

Choosing a Legal Form of Business

Planning and Organizing the Business

Developing the Business Plan

Creating a Management Team

Preparing a Human Resources Plan

Marketing for Growth

Conducting Market Research in a Global Environment

Distribution and Pricing

Designing a Marketing Plan from Start-Up Through Growth

Designing and Managing the Business

Planning the Business

Managing Operations

Financial Planning

Cash Planning and Start-Up Financing

Managing and Evaluating Financial Performance

Financing Growth

Planning for Change

Management Risk

Harvesting the Wealth

Table of Contents provided by Publisher. All Rights Reserved.