INTRODUCTION | VII | ||||
CHAPTER 1: THE SEVEN SINS OF EXPORTING AND THE 4C CURE | 1 | (14) | |||
CHAPTER 2: THE BACKWARD EXPORT PROCESS | 15 | (24) | |||
CHAPTER 3: THE INTERNATIONAL BUSINESS LADDER: BUSINESS ARRANGEMENTS | 39 | (16) | |||
CHAPTER 4: INTERNATIONAL MARKET ASSESSMENT | 55 | (16) | |||
CHAPTER 5: THE SUPPLY CHAIN: SUPPLY SIDE | 71 | (16) | |||
CHAPTER 6: THE SUPPLY CHAIN: DEMAND SIDE | 87 | (20) | |||
CHAPTER 7: STRATEGIZING THE GLOBAL SUPPLY CHAIN | 107 | (26) | |||
CHAPTER 8: ORGANIZING FOR THE GLOBAL MARKETPLACE | 133 | (26) | |||
CHAPTER 9: FINANCING THE GLOBAL SUPPLY CHAIN | 159 | (32) | |||
CHAPTER 10: A FRAMEWORK FOR DEVELOPING INTERNATIONAL BUSINESS STRATEGY | 191 | (36) | |||
APPENDICES | |||||
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227 | (16) | |||
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243 | (4) | |||
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247 | (4) | |||
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251 | (2) | |||
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253 | (2) | |||
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255 | (12) | |||
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267 | (4) | |||
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271 | (4) | |||
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275 | (10) | |||
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285 | (4) | |||
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289 | (4) | |||
INDEX | 293 |
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