Grumpy's Guide to Global Marketing for Books: Books, E-Books, Audios, Cds, Videos, Dvds

by Mordecai, Carolyn; Adams, Stephen

• ISBN13: 9780961382339
• ISBN10: 0961382333
• Format: Paperback
• Copyright: 2001-05-01
• Publisher: Ace Fulfillment Services

Table of Contents

Your Global Book Marketing Plan	1	(14)
Best ways to develop book sales
Worldwide media contacts and addresses
Where to concentrate sales efforts
World languages
Nations with the most advanced economies
Tariffs and sales tax
Books that sell best in foreign markets
Marketing to World Libraries	15	(4)
World library contacts
Postal instructions
Methods for accepting payment
Communicating by fax and telephone
Promotional literature for library sales
Make a Splash in Newspapers, News Syndicates, and Newswire Services	19	(26)
The news media today
Approaching editors for reviews
Newspaper, newswire, and newsletter contact information
Worldwide syndicates and press agencies
Receive Hype In Magazines, E-zines, and Newsletters	45	(38)
Getting book reviews and articles in magazines
Composing query letters for writing articles
Negotiating agreements
On-line and paper magazines, E-zines, E-newsletters, journals in various countries and their editorial addresses. News and business, computer, general interest, lifestyle, men's and women's, and travel magazines with their editorial addresses
World Broadcasting: Marketing Opportunities on Television, Radio, and Audio-Visual Websites	83	(24)
Media contact reference directories
What producers want
Communicating with the producer
Major radio and television talk shows appearing in many countries
Infomercials
Hot Tips on Selling E-books and Print-on-Demand Books	107	(14)
Information on E-books and print-on-demand books
E-book reading devices
Translation
Advantages of publishing E-books and print-on-demand books
Company websites
The Global Market Place: Foreign Rights and International Trade Shows	121	(16)
Why sell book rights
Books foreign rights buyers want
Rights options
Advances, royalties, and international contracts
Contacting foreign publishers on-line and off-line
Publishing law
International book fairs and their addresses
Appendix 1: Publishers' Associations and Resources	137	(20)
Appendix 2: Writers' Associations and Resources	157	(12)
Appendix 3: Multimedia Associations and Resources	169	(4)
Appendix 4: Bookstores and Catalogs, On-line and Off-line	173	(10)
Appendix 5: Distributors and Wholesalers	183