Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success

Name: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
Price: $12.92 USD
Availability: InStock
Author: Levinson, Jay Conrad
ISBN: 9780395687185

by Levinson, Jay Conrad

ISBN13:
9780395687185
ISBN10:
0395687187
Format: Paperback
Copyright: 1994-06-08
Publisher: Houghton Mifflin Harcourt
More Book Details

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

Free Shipping On Orders Over $35!

Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
Get Rewarded for Ordering Your Textbooks! Enroll Now
Customer Reviews Read Reviews
Write a Review
Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success > ISBN13: 9780395687185

List Price: ~~$17.95~~ Save up to $6.86

Rent Book

$11.09

More Prices

Rent Book $11.09

Add to Cart Free Shipping

TERM

PRICE

DUE

Semester

$11.67

Dec 12

Quarter

$11.09

Aug 13

Short Term

$10.50

Jul 27

USUALLY SHIPS IN 24-48 HOURS

*This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Buy Used

$12.92

Buy Used
$12.92

Add to Cart

USUALLY SHIPS IN 24-48 HOURS

Digital

$17.11*

More Prices

Digital
$17.11*

Add to Cart

DURATION

PRICE

Online: 1825 Days

Downloadable: Lifetime Access - VitalSource

$17.11*

*To support the delivery of the digital material to you, a digital delivery fee of $3.99 will be charged on each digital item.

Marketplace

$1.39

More Prices

How To: Textbook Rental

Looking to rent a book? Rent Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success [ISBN: 9780395687185] for the semester, quarter, and short term or search our site for other textbooks by Levinson, Jay Conrad. Renting a textbook can save you up to 90% from the cost of buying.

Summary

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Author Biography

Jay Conrad Levinson is senior vice president and creative director of J. Walter Thompson.

Focusing on Your Goals	p. 1
The Fountain of Creativity	p. 45
Maximum Profits from Advertising and Promotions	p. 85
Guerilla Intelligences from the Front Lines	p. 127
Headlines, Copy, and Graphics	p. 163
Adapting Your Tactics to Your Media	p. 191
The Guerilla Advertising Attitude	p. 237
Epilogue: The Guerrilla's Advantage	p. 269
Glossary	p. 277
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.