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Focusing on Your Goals | p. 1 |
The Fountain of Creativity | p. 45 |
Maximum Profits from Advertising and Promotions | p. 85 |
Guerilla Intelligences from the Front Lines | p. 127 |
Headlines, Copy, and Graphics | p. 163 |
Adapting Your Tactics to Your Media | p. 191 |
The Guerilla Advertising Attitude | p. 237 |
Epilogue: The Guerrilla's Advantage | p. 269 |
Glossary | p. 277 |
Table of Contents provided by Blackwell. All Rights Reserved. |
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