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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success

Name: Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success
Price: $12.92 USD
Availability: InStock
Author: Levinson, Jay Conrad
ISBN: 9780395687185

by Levinson, Jay Conrad

ISBN13:
9780395687185
ISBN10:
0395687187
Format: Paperback
Copyright: 1994-06-08
Publisher: Houghton Mifflin Harcourt
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Guerrilla Advertising: Cost-Effective Techniques for Small-Business Success > ISBN13: 9780395687185

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Summary

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.

Author Biography

Jay Conrad Levinson is senior vice president and creative director of J. Walter Thompson.

Focusing on Your Goals	p. 1
The Fountain of Creativity	p. 45
Maximum Profits from Advertising and Promotions	p. 85
Guerilla Intelligences from the Front Lines	p. 127
Headlines, Copy, and Graphics	p. 163
Adapting Your Tactics to Your Media	p. 191
The Guerilla Advertising Attitude	p. 237
Epilogue: The Guerrilla's Advantage	p. 269
Glossary	p. 277
Table of Contents provided by Blackwell. All Rights Reserved.

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