Guerrilla Facebook Marketing

by Levinson, Jay Conrad; Lim, Kelvin

• ISBN13: 9781614482741
• ISBN10: 1614482748
• Format: Paperback
• Copyright: 2013-01-01
• Publisher: Morgan James Pub

Summary

Ride on the natural partnership between Guerrilla Marketing and Facebook The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don't have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? "Guerrilla Facebook Marketing" is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. - Get insights on Facebook's culture and Guerrilla Marketers' beliefs, and what these insights mean to your overall marketing strategy - Learn how to use Facebook data to shape your marketing campaign - Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook - Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons - Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways - Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns Link marketing efforts back to profits by measuring ROI results in tangible ways for your business

Author Biography

Jay Conrad Levinson, father of Guerrilla Marketing, is the author of Guerrilla Marketing, first published in 1984 that remains the best-selling marketing book with more than 21 million copies sold world-wide. The Guerrilla Marketing book series today consists of 58 books available in 62 languages. Kelvin Lim has been coaching, consulting, training and marketing since 1995. He is the first Guerrilla Marketing Certified Master Trainer in Singapore to be trained by Jay Conrad Levinson. He is also the principle consultant and CEO of Guerrilla Marketing Consulting.

Table of Contents

Acknowledgements	p. xi
Introduction	p. xiii
The Workings of Facebook Marketing, Guerrilla Style	p. 1
Attributes of Facebook	p. 2
Attitudes of Guerrilla Facebook Marketers	p. 9
Facebook Recon	p. 13
Facebook is fastest growing social media tool - ever	p. 17
Frequent opportunities to connect with customers	p. 18
Why engaging a young audience is useful	p. 20
Instant global reach	p. 22
The multiplier effect of "Like"	p. 23
Plenty of choice for users, plenty of work for marketers	p. 25
The power of apps	p. 27
Introducing...Analytic Tools	p. 27
Rules of Engagement	p. 29
Permission marketing vs. interruption marketing	p. 30
"Permission to make contact, Sir"	p. 31
Page over Ads	p. 32
Identify what motivates fans to connect	p. 33
Follow the linear process of engagement	p. 35
The sale is no longer the end point	p. 39
Fans cannot and should not be treated equally	p. 40
From Ads to Apps: 25 Facebook-Specific Guerrilla Marketing Weapons	p. 42
Facebook Page	p. 43
The Wall	p. 45
News Feeds	p. 46
Facebook Groups	p. 49
Facebook Fan Pages	p. 52
Facebook Apps	p. 53
Call-To-Action Buttons	p. 55
Customized Tabs	p. 58
The Discussion Board Tab	p. 60
The Review Tab	p. 62
The Events Sharing and Invitations Tab	p. 64
The Questions & Polls Tab	p. 67
The Photos and Videos Sharing Tab	p. 69
Feed Burners	p. 73
Plug-ins	p. 74
Promotions App	p. 76
Moderating Forums on Facebook	p. 77
Facebook Search	p. 79
Facebook Places	p. 80
Facebook Analytics	p. 81
Facebook Ads	p. 83
Facebook Sponsored Stories	p. 84
Managing Friends and Fans	p. 85
Facebook Connect	p. 87
Commence Battle Plan	p. 96
Seven Elements for a Seven-Sentence Guerrilla marketing plan	p. 96
Guerrilla Marketing Calendar	p. 102
Dollars and Cents: Making sense of Guerrilla ROI	p. 106
Link Efforts back to profit	p. 107
Insights from Facebook	p. 110
Techniques to help you keep track	p. 112
The Faceoff: Where do we go from here?	p. 119
Moving beyond your Facebook backyard	p. 120
Going beyond the web	p. 122
Changing Times	p. 123
About the Authors	p. 125
Guerrilla Facebook Marketing Glossary	p. 127
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