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9781599180434

Guerrilla Marketing In 30 Days Workbook

by
  • ISBN13:

    9781599180434

  • ISBN10:

    159918043X

  • Edition: Workbook
  • Format: Paperback
  • Copyright: 2006-12-01
  • Publisher: Entrepreneur Press

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Supplemental Materials

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Summary

Newest book in the landmark Guerrilla Marketing seriesLevinson's Guerrilla Marketing books have sold more than 14 million copies worldwide

Table of Contents

Using This Workbook vii
The Guerrilla Marketing Mindset
1(7)
The Purpose of Your Marketing
8(9)
Competition and Research
17(10)
Target Market
27(6)
Positioning
33(8)
Niche Marketing
41(7)
Marketing Plan and Strategy
48(8)
Competitive Advantage and Benefits
56(7)
Identity and Branding
63(8)
Marketing Communication and Creative Planning
71(11)
Advertising and Media Plan
82(7)
Business Networking
89(10)
Strategic Alliances and Fusion Marketing
99(6)
Direct Selling
105(8)
Telephone Selling and Marketing
113(6)
Printed Collateral, Brochures, and Sales Sheets
119(7)
Direct Mail
126(12)
Radio/Television/Cable TV
138(8)
Marketing Hooks
146(4)
Public Relations
150(14)
Marketing Calendar
164(4)
Other Marketing: Speaking, Coupons, and Contests
168(6)
Online Marketing, Part I
174(8)
Online Marketing, Part II
182(7)
Trade Shows and Expos
189(6)
Newsletters
195(5)
Marketing Budgets
200(6)
Plan Execution and Implementation
206(5)
Expansion/New Markets/New Income Streams/New Products
211(6)
New Plan---The Next 30 Days and Beyond
217

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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