Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Introduction | p. xi |
The Guerrilla Approach | |
What Is Guerrilla Marketing Today? | p. 3 |
The Need for Guerrilla Marketing | p. 11 |
The Sixteen Monumental Secrets of Guerrilla Marketing | p. 22 |
Developing a Guerrilla Marketing Plan | p. 36 |
Developing Truly Creative Marketing | p. 49 |
Selecting the Most Lethal Marketing Methods | p. 58 |
Secrets of Saving Marketing Money | p. 71 |
Research: The Starting Point of a Guerrilla Marketing Campaign | p. 83 |
Minimedia Marketing | |
Truths About Minimedia Marketing | p. 97 |
Maximedia Marketing | |
Guerrilla-Style Maximedia Marketing | p. 161 |
New-Media Marketing | |
E-Media Marketing | p. 215 |
Info-Media Marketing | p. 252 |
Human-Media Marketing | p. 268 |
Nonmedia Marketing | p. 283 |
The Nature of the Guerrilla | |
Guerrilla Company Attributes | p. 307 |
Guerrilla Company Attitudes | p. 323 |
Guerrilla Marketing Psychology | p. 332 |
The 200 Weapons of Guerrilla Marketing | p. 337 |
Acknowledgments | p. 341 |
Information Arsenal for Guerrillas | p. 343 |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.