Guerrilla Marketing For Dummies^?

by Jonathan Margolis; Patrick Garrigan

• ISBN13: 9780470436653
• ISBN10: 0470436654
• Format: eBook
• Copyright: 2009-04-01
• Publisher: For Dummies

Summary

Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you'll create a cost-effective game plan for getting your customers' attention and keeping it!This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You'll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You'll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the pressYou can enter the guerilla jungle and emerge with the lion's share of the sales! Let Guerilla Marketing For Dummies show you how.

Table of Contents

Foreword

It's a Jungle out There - Be a Guerrilla

Entering the Jungle: An Introduction to Guerrilla Marketing

Scoping Out Your Options

Guerrillas Plan, Too: Developing Your Marketing Plan

Thinking Like a Guerrilla

Bringing in the Big Guns: Guerrilla Marketing Firms

Marketing at Street Level

Hitting the Street with Street Teams

The Spectacular! Publicity Stunts

Events and Experiences

Opportunities All around You: Nontraditional Media

Out in the Fresh Air

Going Indoors

Using and Innovating New Media

Driving It Home: From the Street to Your Site

Different Methods to Online Madness

Creating Your Online Presence

Getting Social

If a Tree Falls in the Woods . . .The Power of the Press

Identifying Your Outlets

Becoming a One-Person Public Relations Outfit

Hiring Publicists and Public Relations Peeps

You Scratch My Back

Meeting of the Minds

Cross-Promotional Partnerships

Giving Back: Adding a Cause-Related Tie-In

The Part of Tens

Ten Practically Perfect Campaigns

Ten Reasons We Love Guerrilla Marketing - And Why You Will, Too!

Ten Obstacles to Avoid When Going Guerrilla

Index

Table of Contents provided by Publisher. All Rights Reserved.