Introduction | p. 1 |
Positioning | p. 7 |
Customer Service | p. 23 |
Word of Mouth | p. 33 |
Publicity | p. 45 |
Printed Materials | p. 65 |
Direct Mail | p. 85 |
Newsletters | p. 107 |
Classified Ads | p. 127 |
Networking | p. 141 |
Telephone | p. 155 |
Closing the Sale | p. 169 |
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