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9781587620676

Guerrilla Marketing : Industry Exxperts Reveal the Secrets to Guerilla Marketing

by
  • ISBN13:

    9781587620676

  • ISBN10:

    1587620677

  • Format: Paperback
  • Copyright: 2001-09-01
  • Publisher: West Group

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

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Supplemental Materials

What is included with this book?

Table of Contents

What is Guerrilla Marketing?
9(10)
What Makes a Guerrilla?
19(9)
Attacking the Market
28(13)
Everyone Is a Marketer
41(11)
Medial Matters
52(13)
Technology and the Guerrilla Marketer
65(14)
Dollars and Sense
79(16)
Appendix 95

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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