Guerrilla Marketing for Job Hunters : 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

by Jay Conrad Levinson; David E. Perry

• ISBN13: 9780471714842
• ISBN10: 0471714844
• Format: Paperback
• Copyright: 2005-09-01
• Publisher: Wiley

Summary

Ready! Aim! Hired!"This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself." -Richard N. Bolles, author, What Color Is Your Parachute?"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters." -Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2"Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date." -William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBMUsing a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting Performing an extreme resume makeover and creating a higher-powered value-based resume Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters) Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

Author Biography

JAY CONRAD LEVINSON is the author of more than thirty-five books in the multimillion copy-selling Guerrilla Marketing series, including Wiley's Guerrilla Marketing for Consultants.

DAVID E. PERRY, BA, MM, is the author of Career Guide for the High-Tech Professional. As a Managing Director of Perry-Martel International, one of North America's top executive search, recruiting, and placement firms, he has negotiated more than $150 million in salaries.

Table of Contents

Introduction.

Chapter 1. Why You Need to Become a Guerrilla Job-Hunter.

PART I: YOUR GUERRILLA MIND.

Chapter 2. Your Guerrililla Mindset.

Chapter 3. Your Guerrilla Job-Hunting Strategy.

Chapter 4. Logistics—Building Your "War Room".

Chapter 5. Your Research Plan.

PART II: WEAPONS THAT MAKE YOU A GUERRILLA.

Chapter 6. Secret Weapons.

Chapter 7. 21st Century Digital Weapons.

Chapter 8. Your Public Relations Strategy.

PART III: TACTICS WHICH MAKE YOU A GUERRILA.

Chapter 9. Guerrilla Networking.

Chapter 10. Fearless Cold-Calling.

Chapter 11. 131/2 Ways to Find a Job.

Chapter 12. Accelerated Job-Search Techniques for Veterans.

PART IV: YOUR GUERRILLA JOB-HUNTING CAMPAIGN.

Chapter 13. Sample Campaigns.

Chapter 14. Hand to Hand Combat.

Chapter 15. Negotiating the Deal.

Chapter 16. Ready Aye Ready.

Appendices.