Guerrilla Marketing for Job Hunters : 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

by Jay Conrad Levinson; David E. Perry

• ISBN13: 9780471761570
• ISBN10: 0471761575
• Format: eBook
• Copyright: 2005-09-01
• Publisher: Wiley

Summary

Ready! Aim! Hired!"This is an immensely helpful book, with the ancient wisdom of recruiters,?and the up-to-date?insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself." -Richard N. Bolles, author, What Color Is Your Parachute?"I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and Guerrilla Marketing for Job Hunters." -Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2"Guerrilla Marketing for Job Hunters is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date." -William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBMUsing a typically unconventional Guerrilla approach, authors Levinson and Perry cover all the basics of a winning campaign. This book covers: Using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting Performing an extreme resume makeover and creating a higher-powered value-based resume Harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters) Branding yourself and selling your strengths in resumes, letters, e-mail, and interviews Guerrilla Marketing for Job Hunters includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.

Table of Contents

Foreword.

Acknowledgments.

Introduction.

Chapter 1: Why You Need to Become a Guerrilla Job-Hunter

The New Global America.

PART I: YOUR GUERRILLA MIND.

Chapter 2: Your Guerrilla Mind-Set

Head Games: Shape Up Your Attitude.

Chapter 3: Your Guerrilla Job-Hunting Strategy

Think Like a General—Work Like a Sergeant.

Chapter 4: Logistics—Building Your War Room

Set Yourself Up to Win.

Chapter 5: Your Research Plan

Research: The Guerrilla’s Competitive Edge.

PART II: WEAPONS THAT MAKE YOU A GUERRILLA.

Chapter 6: Secret Weapons

Overhauling Your Conventional Weapons.

Chapter 7: Twenty-First Century Digital Weapons

If You Build It, They Will Come for You . . ..

Chapter 8: Your Public Relations Strategy

PR Is Not Just for Products.

PART III: TACTICS THAT MAKE YOU A GUERRILLA.

Chapter 9: Guerrilla Networking

A Radical Approach.

Chapter 10: Fearless Cold Calling

A Fresh Alternative.

Chapter 11: 13 Creative Ways to Find a Job

Breakthrough Strategies.

Chapter 12: Accelerated Job Search Techniques for Veterans

An Insider’s View.

PART IV: YOUR GUERRILLA JOB-HUNTING CAMPAIGN.

Chapter 13: Sample Campaigns

The Force Multiplier Effect in Action.

Chapter 14: Hand-to-Hand Combat

Winning the Face-to-Face Interview.

Chapter 15: Negotiating the Deal

How to Bargain with Confidence.

Chapter 16: Ready Aye Ready.

Appendix 1: Call Logs.

Appendix 2: eXtreme Makeover Resume Samples.

Appendix 3: Compensation Checklist.

Appendix 4: Value-Based Resume.

Appendix 5: Example of the Only Cover Letter You Will Ever Need.

About the Authors.

Index.