Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business

by Levinson, Jay Conrad

• ISBN13: 9780201328042
• ISBN10: 0201328046
• Format: Paperback
• Copyright: 1997-10-10
• Publisher: Basic Books

Summary

For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. InGuerrilla Marketing With Technologyhe shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.

Author Biography

Jay Conrad Levinson is chairman of Guerrilla Marketing International, a northern California-based consulting firm specializing in low-cost, high-impact marketing principles for small businesses. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time, including Guerrilla Marketing, Guerrilla Marketing Attack, and The Guerrilla Marketing Handbook.

Table of Contents

Preface	vii	(2)
Acknowledgments	ix
1 The Unfair Advantage	1	(14)
2 The Virtual Guerrilla	15	(14)
3 Marketing Your Small Business	29	(14)
4 The Business of Customers	43	(16)
5 Zero to 60 in 30 Days	59	(12)
6 Saving Money by Saving Time	71	(16)
7 The Benefits of Collaboration	87	(14)
8 Mining the Treasures of the Internet	101	(18)
9 High-Tech/High-Return Marketing	119	(16)
10 The Glowing Future for Small Business	135	(14)
Glossary of Key Terms	149	(6)
Resources	155	(50)
Step-by-Step Start-Up Guides: How to Select or Upgrade a Personal Computer	157	(6)
How to Save Money by Sharing Files, Printers, and More	163	(4)
How to Create and Deliver a Newsletter	167	(6)
How to Create Brochures and Flyers	173	(4)
How to Conduct Business Research on the Internet	177	(4)
How to Create a Simple Web Page	181	(6)
55 Technology Tips	187	(12)
What's Your Techficiency Quotient?	199	(6)
Index	205