What is included with this book?
Jay Conrad Levinson is the author of the bestselling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and appear in 62 languages. Today, Guerrilla Marketing is the most powerful brand in the history of marketing; it is listed among the 100 best business books ever written.
Shane Gibson is an international speaker and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa, and South America.
Acknowledgments | p. vii |
Foreword: How To Become a Social Media Guerrilla | p. ix |
Preface | p. xi |
The Guerrilla Social Media Marketer's Path | p. 1 |
The Ten Personality Traits of a Guerrilla Social Media Marketer | p. 4 |
Think Leadership and Engagement vs. Branding and Pitching | p. 15 |
Building the Guerrilla's Personal Brand | p. 19 |
Guerrillas Realize that Everyone Is Now in the Media Business | p. 20 |
Guerrilla Brands Are Authentic | p. 21 |
Guerrilla Brands Are Easy to Understand | p. 22 |
Distinct | p. 24 |
Easy to Share | p. 29 |
Easy to Find | p. 30 |
Always On | p. 31 |
Being Human | p. 32 |
Consistent Across Platforms and Media | p. 33 |
The Top Ten Attributes of a Guerrilla Social Media Marketer | p. 37 |
Name | p. 38 |
Strong Ongoing Branding Strategy | p. 39 |
Positioning Through Listening and Dialogue | p. 40 |
Quality | p. 42 |
Distribution | p. 43 |
Free and Variable | p. 47 |
Referral and Rewards Program | p. 48 |
Likeability | p. 51 |
Testimonials | p. 56 |
Reputation | p. 58 |
The Guerrilla Social Media Arsenal | p. 61 |
100+ Guerrilla Social Media Weapons and Tools | p. 62 |
Guerrilla ROI | p. 131 |
What Gets Measured Gets Improved | p. 132 |
Guerrillas Measure Alone and Together | p. 133 |
Return-on-Investment | p. 135 |
20 Types of Guerrilla ROI | p. 136 |
Putting It All Together | p. 143 |
Final Thoughts on Social Media ROI | p. 144 |
Guerrilla Focus | p. 149 |
Identify the Right Target Markets | p. 150 |
Brainstorm Criteria | p. 151 |
Nano-Targeting | p. 157 |
Guerrilla Social Media Marketing Defined | p. 161 |
Three Directions at Once | p. 162 |
It's About Them | p. 165 |
Mash Up | p. 165 |
Upside-Down Marketers | p. 166 |
Technology Savvy | p. 167 |
Nano-Casters | p. 168 |
Attention to Detail | p. 169 |
Honor Relationships and Value Permission | p. 170 |
Building and Protecting Your Guerrilla HQ | p. 177 |
Social Sites vs. Traditional Websites | p. 180 |
Engagement Pages vs. Landing Pages | p. 182 |
Subscription Options | p. 182 |
Socialized and Networked | p. 183 |
Aggregated Content for Everyone | p. 184 |
Keep It Simple | p. 185 |
Keep It Focused | p. 185 |
Automate | p. 186 |
Analyze | p. 187 |
Google Love | p. 187 |
Recruiting and Partnering with Guerrillas | p. 193 |
Evaluating Partners | p. 195 |
Fusion Partnerships | p. 198 |
Tapping into Other Guerrilla Necworks | p. 199 |
Crearing Social Equity | p. 200 |
Be a Network Hub | p. 203 |
Guerrilla Attraction | p. 208 |
Your Guerrilla Social Media Attack Plan | p. 211 |
The Seven-Sentence Guerrilla Social Media Plan | p. 212 |
Your Guerrilla Marketing Calendar | p. 218 |
Maintaining Your Attack | p. 221 |
107 Social Media Tweets | p. 227 |
Guerrilla Social Media Marketing Glossary | p. 235 |
Index | p. 245 |
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