Guide to Business Planning

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  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 2009-04-01
  • Publisher: Bloomberg Press
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To get any new business idea off the ground or develop and better manage an existing business, you must have a plan-and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. This comprehensive guide covers every aspect of preparing and using a business plan. It explains:

Author Biography

Graham Friend and Stefan Zehle have spent their careers working on business planning projects around the world for both small and large businesses, and in 2000 they founded Coleago Consulting, a specialist telecommunications, media and technology management consulting firm. Graham Friend, who is a chartered accountant and the co-author of Guide to Business Modelling (Economist series), specialises in financial analysis, planning and business modelling. Stefan Zehle, who has an MBA, is a strategic analysis and market planning specialist and his articles for the telecommunications industry are widely published.

Table of Contents

Introductionp. 1
The business planp. 8
The business planning processp. 19
Strategic planningp. 24
Analysing the environmentp. 31
Analysing the firmp. 41
Industry and competitor analysisp. 55
Product and portfolio analysisp. 65
SWOT analysisp. 85
Generating strategic optionsp. 89
Market analysis and strategyp. 99
Market forecastingp. 107
The operational planp. 137
Modelling the businessp. 144
Accounting principlesp. 150
Completing the financial statementsp. 180
Reviewing the financial statementsp. 188
Evaluating strategic optionsp. 201
Funding issuesp. 223
Risk analysisp. 238
Presenting the business plan and obtaining approvalp. 243
Implementing the business planp. 247
Appendixp. 250
Indexp. 265
Table of Contents provided by Ingram. All Rights Reserved.

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