Guide to Business Planning

by Friend, Graham

• ISBN13: 9781861974747
• ISBN10: 1861974744
• Format: Hardcover
• Copyright: 2004-05-01
• Publisher: Perseus Books Group

Summary

To get any new business idea off the ground you must have a plan--and if you need to raise funds to finance the business or get the approval of senior management, it must be a convincing plan. This guide covers every aspect of preparing a business plan including how to analyze the market, how to model the business and financial statements, and analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, "Guide to Business Planningshows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business. This newest title in The Economist series is critical for businesspeople who have an idea and need a plan.

Table of Contents

1 Introduction	1	(7)
2 The business plan	8	(11)
3 The business planning process	19	(5)
4 Strategic planning	24	(7)
5 Analysing the environment	31	(10)
6 Analysing the firm	41	(13)
7 Industry and competitor analysis	54	(11)
8 Product and portfolio analysis	65	(20)
9 SWOT analysis	85	(4)
10 Generating strategic options	89	(10)
11 Market analysis and strategy	99	(8)
12 Market forecasting	107	(30)
13 The operational plan	137	(7)
14 Modelling the business	144	(6)
15 Accounting principles	150	(29)
16 Completing the financial statements	179	(8)
17 Reviewing the financial statements	187	(12)
18 Evaluating strategic options	199	(22)
19 Funding issues	221	(15)
20 Risk analysis	236	(5)
21 Presenting the business plan and obtaining approval	241	(4)
22 Implementing the business plan	245	(3)
Appendix	248	(15)
Index	263