A Guide to Fundraising at Historically Black Colleges and Universities: An All Campus Approach

by Gasman; Marybeth

• ISBN13: 9780415892735
• ISBN10: 0415892732
• Format: Nonspecific Binding
• Copyright: 2011-11-23
• Publisher: Routledge

Summary

Black colleges are vitally important not only to the education of African Americans, but to other racial minorities and low-income students. They are critical to meeting our nation'¬"s goals for increased degree attainment and being globally competitive, but their stability and future depends upon successful fundraising. In order to meet the challenge of effective fundraising, we need to understand what these institutions are doing today: What kinds of infrastructure already exists? Who is involved in fundraising? Where are resources being allocated? Fundraising at Historically Black Colleges and Universitiesis a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. The authors offer data-driven advice drawn from interviews with successful Black college fundraisers and others, such as government and foundations officials and private sector leaders, who work within and on behalf of Black colleges. This book gives practitioners compelling recommendations and a comprehensive approach for taking fundraising away from out-of-date approaches and unproductive areas.

Author Biography

Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania. Nelson Bowman III is Director of Development at Prairie View A M University.

Table of Contents

Preface	p. ix
Acknowledgments	p. xviii
Taking Inventory	p. 1
The Role of the President	p. 15
Academic Deans, Faculty, and Student Services Involvement	p. 48
Alumni Giving and Engagement	p. 57
Engaging Affinity Groups	p. 79
Corporate and Foundation Giving	p. 86
Building Endowments	p. 92
Telling a Better Story	p. 101
Innovative Fundraising and Engagement Programs	p. 110
Background on Historically Black Colleges and Universities	p. 118
Concluding Thoughts	p. 124
Appendices	p. 130
Bibliography	p. 164
Index	p. 170
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