A Guide to Graphic Print Production, 2nd Edition

by Kaj Johansson; Peter Lundberg; Robert Ryberg

• ISBN13: 9780471761389
• ISBN10: 0471761389
• Edition: 2nd
• Format: Hardcover
• Copyright: 2007-01-01
• Publisher: Wiley

Summary

Now completely revised to reflect the latest technology and trends,A Guide to Graphic Print Production, Second Edition is the complete guide to the entire process of print production, from early stages of conception and planning, to the technical stages of manufacturing and off press processing. Structured around the graphic print production flow, essential material is included for all aspects of the process including coverage of computers, chromatics, layouts, digital images, image editing, prepress, paper, printing, finishing and binding, and legal issues. Environmental issues are also covered.This new edition includes more than 400 new illustrations and has been expanded by over 100 pages. A practical reference to keep at your fingertips, this new edition includes: A complete overview of the entire graphic print production workflow Illustrated descriptions of techniques and applications Checklists and step-by-step descriptions Advice, tips. Guidelines and recommendations for every stage of design A glossary with more than 1,500 graphic terms A Guide to Graphic Print Production, Second Edition is an ideal resource for students and professionals of graphic design, print production, production technology, and visual communication.

Author Biography

Kaj Johansson, Peter Lundberg and Robert Ryberg met when they were studying for a masters degree in Graphic Arts technology at the Royal Institute of Technology in Stockholm. All three have more than ten years of management experience from printing, prepress and production companies, as well as in Web design and design studios. Today they run Kapero AB, a consulting company that combines expertise from advertising agencies and the graphic arts industry. Kapero provides process consulting and helps companies to save money in the production of marketing communication.

Table of Contents

Graphic print production
The Graphic Print Production Flow	p. 10
Before Printed Production	p. 18
What affects the costs?	p. 21
Choosing and Evaluating a Service provider	p. 23
Planning Graphic Print Production	p. 31
How we made this book	p. 32
The computer
The Computer	p. 40
Connections	p. 41
What Makes a Computer Fast?	p. 43
The Screen	p. 44
Software	p. 48
Storage Media	p. 50
Communication	p. 53
Network	p. 57
The Internet	p. 64
Transferring Files	p. 66
Chromatics
What is Color?	p. 69
The Eye and Color	p. 70
RGB - Additive Color Mixing	p. 71
CMYK - Subtractive Color Mixing	p. 72
Pantone and HKS	p. 74
Why Are the Colors Never Right?	p. 77
CIE	p. 78
RGB Color Standards	p. 80
Color Management Systems	p. 83
How the ICC Profile Works	p. 85
Creating Effective Color Management	p. 89
Color Management in Practice	p. 90
Color Conversion	p. 94
Problems with Color Management	p. 98
Digital images
Object Graphics	p. 102
Applications for Object Graphics	p. 104
File Formats for Object Graphics	p. 104
Pixel Graphics	p. 106
Applications for Pixel Graphics	p. 107
Color Modes	p. 107
Resolution	p. 114
File Formats for Pixel-Based Images	p. 116
Compression	p. 121
The Digital Cameras	p. 126
Digital Photography	p. 131
Scanners	p. 135
Scanning Images	p. 140
Image editing
What is a Good Image?	p. 150
Discussing Image Quality and Images	p. 151
Proofing Images	p. 152
Adjusting Images	p. 162
Retouch and Photoshop Tools	p. 180
Naming and Tagging	p. 188
Adjusting the Image for Printing and the Web	p. 190
Editing Images Effectively	p. 192
Layout
Layout Work	p. 198
Text Manuscript	p. 200
Mounting Text	p. 202
Typefaces, Fonts and Typography	p. 205
Font File Formats and Functions	p. 210
Pitfalls with Fonts	p. 213
Images	p. 215
Mounting Images	p. 219
Color	p. 221
Pitfalls in Managing Colors	p. 225
Pitfalls in the Layout Work	p. 226
Proofing	p. 231
Proofs	p. 235
Sending Documents to Print	p. 237
Structuring and Archiving	p. 239
Prepress
Postscript	p. 246
PDF	p. 250
JDF-job Definition Format	p. 260
Adjusting for Printing	p. 261
Proofing and Contract Proofs	p. 274
Imposition	p. 279
Halftone Screening	p. 286
Paper
Coated or Uncoated	p. 300
Matte/Silk or Glossy	p. 300
Wood-free and Wood-pulp	p. 301
Paper or Cardboard	p. 301
Plastics and Foils	p. 301
Paper Format	p. 302
Basis/Substance Weight	p. 304
Density and Bulk	p. 304
Surface Smoothness and Formation	p. 305
Brightness and Whiteness	p. 305
Opacity	p. 305
Grain Direction	p. 306
Dimensional Stability	p. 307
Strength	p. 307
Age Resistant and Archive Paper	p. 308
Choosing a Paper	p. 308
Paper and the Environment	p. 313
Handling of the Paper	p. 317
What Paper is Made Of	p. 318
Printing
Different Printing Techniques	p. 328
Xerography	p. 328
Ink-jet	p. 334
Dye Sublimation	p. 337
Offset	p. 338
Letterpress	p. 355
Screen Printing	p. 357
Gravure Printing	p. 360
Flexographic Printing	p. 362
Print Makeready	p. 364
Checking Prints	p. 368
Printing Inks and Environmental Issues	p. 376
Finishing and binding
Different Types of Finishing and Binding	p. 380
Before Finishing and Binding	p. 380
Varnishing	p. 382
Lamination	p. 383
Foiling	p. 383
Embossing	p. 383
Cropping	p. 384
Die-cutting	p. 385
Punching	p. 385
Folding	p. 385
Creasing	p. 388
Signatures and Sheet Order	p. 389
Metal Stitching	p. 390
Spiral Bindings	p. 391
Glue Binding	p. 391
Thread Sewing	p. 392
Smyth-Sewn Technique	p. 392
Covering	p. 393
Casing in	p. 394
Legal
The Workplace	p. 397
Copyright	p. 400
Fair Use	p. 405
Creating Original Work	p. 407
Licensing Photography	p. 407
Using Public Domain Work	p. 408
Using Type Fonts	p. 408
The Internet and Web Sites	p. 409
Glossary
	p. 413
	p. 415
	p. 417
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