Guide to Managerial Communication

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  • Edition: 9th
  • Format: Paperback
  • Copyright: 2011-01-05
  • Publisher: Prentice Hall
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Guide to Managerial Communicationis a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context. Communication Strategy; Writing: Composing Efficiently; Writing: Macro Issues; Writing: Micro Issues; Speaking: Verbal Structure; Speaking: Visual Aids; Speaking: Nonverbal Skills A practical reference for all professionals who need to increase their written or verbal communication skills.

Table of Contents

Introductionp. ix
Communication Strategyp. 3
Communicator Strategyp. 4
Audience Strategyp. 10
Message Strategyp. 18
Channel Choice Strategyp. 26
Culture Strategyp. 29
Communication Strategy Checklistp. 32
Guide to the Guide to Managerial Communicationp. 33
Writing: Composing Efficientlyp. 35
General Composing Techniquesp. 36
Special Composing Techniquesp. 46
Writing: Macro Issuesp. 53
Document Design for "High Skim Value"p. 54
Signposts to Show Connectionp. 62
Effective Paragraphs or Sectionsp. 66
Writing: Micro Issuesp. 71
Editing for Brevityp. 72
Choosing a Stylep. 78
Writing Checklistsp. 82
Speaking: Verbal Structurep. 85
Tell/Sell Presentationsp. 86
Questions and Answersp. 91
Consult/Join Meetingsp. 95
Other Speaking Situationsp. 99
Speaking: Visual Aidsp. 105
Designing the Presentation as a Wholep. 106
Designing Your Slide Masterp. 111
Designing Each Individual Slidep. 118
Practicing with Visual Aidsp. 133
Speaking: Nonverbal Skillsp. 141
Nonverbal Delivery Skillsp. 142
Nonverbal Listening Skillsp. 154
Speaking Checklistsp. 158
Appendicesp. 160
Inclusive Languagep. 160
Grammar and Usagep. 161
Punctuationp. 167
Bibliographyp. 173
Indexp. 178
Table of Contents provided by Ingram. All Rights Reserved.

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extremely good March 13, 2011
I purchased this used text book for my college class. I received it in a very good condition and in a very quick time earlier than I expected and the price was low. This book is a great reference for business writing. Any one in school or in business should read this book.
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Guide to Managerial Communication: 4 out of 5 stars based on 1 user reviews.

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