Guide to Producing a Fashion Show

by Everett, Judith C.; Swanson, Kristen K.

• ISBN13: 9781501310140
• ISBN10: 1501310143
• Edition: 3rd
• Format: Paperback
• Copyright: 2013-01-15
• Publisher: Fairchild Books

Summary

Guide to Producing a Fashion Show is the definitive source of information for anyone interested in fashion show production. All aspects of fashion show production are covered including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The third edition is up to date with behind-the-scenes examples and expanded coverage of technology, the internet and social media, training amateur models and how to set up and run a dressing room. Whether the reader is experienced or a novice this text provides a step-by-step process for how to plan, organize, promote and execute an exciting fashion show.

Author Biography

Judith C. Everett is Emeritus Professor of Merchandising in the School of Communication at Northern Arizona University, USA, where she taught a wide range of merchandising courses including merchandise buying, merchandise math, fashion show production, historic dress, international buying, and professional practices.

Kristen K. Swanson is a Professor of Merchandising in the School of Communication at Northern Arizona University, USA. As a Fairchild Books author, she has written books on event planning, fashion promotion, and the writing process.

Table of Contents

The Fashion Dolls, Supermodels, and Celebrities
The Background
The Plan
The Message
The Workroom and Runway
The Catwalk
The Framework and Sound Check
The Show