Guinness : The 250 Year Quest for the Perfect Pint

by Bill Yenne

• ISBN13: 9780470524169
• ISBN10: 0470524162
• Format: eBook
• Copyright: 2009-03-01
• Publisher: Wiley

Summary

A perfectly poured history of the world's greatest beer. "Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!" -Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine? "Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page." -Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures

Table of Contents

Notes on Measurements and Terminology

Acknowledgments

Prologue. The World's Greatest Beer

Introduction. What is Guinness Stout?

Origins

Arthur Guinness, Brewer

A Family Business

Generations and Dynasties

Bottlers and the Export Trade

Building Sales While Building Rails

A Public Company

The Guinness World Travellers

To the Ends of the Earth, and Manchester Too

War at Home and Abroad

Trouble, Triumph and the Toucan

Brewed in Britain, and America Too

World War II

The Postwar Years

Great Men and Great Ideas

A Family Business at Two Hundred

Nitrogenation, the Really Great Idea

A Lager Called Harp

Into Africa, Malaysia and Beyond

Diversification and Expansion

The Watershed Decade

A Widget in the Pint

A Growing Company and The Perfect Pint

Guinness in the Twenty-First Century

Inside The Gate With The Master Brewer

Epilogue. The World's Greatest Beer

About the Author

Generations of the Guinness Family in the Leadership of the Family Business

Guinness Head Brewers

Bibliography

About the Author

Index

Table of Contents provided by Publisher. All Rights Reserved.