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9781904879282

Guinness Is Guinness : The Colourful Story of a Black and White Brand

by
  • ISBN13:

    9781904879282

  • ISBN10:

    1904879284

  • Format: Paperback
  • Copyright: 2005-10-30
  • Publisher: Cyan Communications

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Summary

The history of Guinness, from its humble beginnings in the pubs of Dublin to its spread to bars in Nigeria and Indonesia, is explored in this fascinating analysis of the 250-year-old brand. Popular Guinness ads from across the years are included, as well as information on current company practices and marketing campaigns. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Author Biography

Mark Griffiths is an author, an independent writing and branding consultant, and a former consultant at Interbrand, a leading consulting firm.

Table of Contents

Preface 4(1)
Planet Guinness
5(5)
In: Drinking Guinness
10(30)
Forward: Innovation & quality
40(36)
Outward: Advertising
76(34)
Inward: Irishness
110(28)
Onward: Power & Africa
138(30)
Out: Thinking Guinness
168
Almost 250 years of Guinness
190

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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